DUST Search - Launch is a week away, wheres the advertising?

NOT slap26 wrote:

Cyn Bruin wrote:

CCP Eterne wrote:

David Reid (aka CCP Pokethulu) actually spoke a bit about our marketing at the CCP Presents presentation at Fanfest. Essentially, while our launch is on the 14th, we are not going to be doing a full marketing push on the game until further down the line. We believe in taking a more grassroots approach to marketing our games rather than a full on marketing blitz.

Thank you for taking the time to answer the question. I admit I have been wondering why SONY/CCP is stealth launching the game to the public.

I understand the Grassroots approach, save money on advertising that can hopefully be funneled into the game's development. I just hope there is a community that supports this game whenever you guys decide to start this PR campaign.

Because I have to admit I was a little taken aback by how few people are actually on this client (avgs. about 4.5k), I thought it would be in the 10-20k or so mark. And with the next patch bringing new weps and PC, what better time to get the public involved in it.

We will see how many people are on during peek hours this weekend. World of Tanks averages 30k+ on the NA server durring peak hours, and around 10k on off hours.

Long story short we need a larger playerbase for this game to succeed.

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Author	Thread Statistics \| Show CCP posts - 2 post(s)
Cyn Bruin Imperfects Negative-Feedback 880	Posted - 2013.05.07 16:04:00 - [1] - Quote The game is supposed to launch on May 14th. But I have yet to see one advertisement on TV or any major tech websites for it. Is this a new marketing strategy? Defiance sucks as a game, but it did start spamming advertisements 2-3 months in advance. Sooo Im just wondering where are all the SONY advertisements are for the launch of DUST? Thought it was supposed to be one of the flagship titles of the future for them?
tribal wyvern ZionTCD Unclaimed. 870	Posted - 2013.05.07 16:18:00 - [2] - Quote We're playing it lol. Just like the tv series '24' was a giant commercial for ford expeditions.

CCP Eterne C C P C C P Alliance 1521	Posted - 2013.05.07 16:30:00 - [3] - Quote David Reid (aka CCP Pokethulu) actually spoke a bit about our marketing at the CCP Presents presentation at Fanfest. Essentially, while our launch is on the 14th, we are not going to be doing a full marketing push on the game until further down the line. We believe in taking a more grassroots approach to marketing our games rather than a full on marketing blitz.

Xerics Red Star. EoN. 8	Posted - 2013.05.07 16:35:00 - [4] - Quote Well unfortunately for the whole grass roots movement you are going for the way the game is right now with all the imbalancing that has happened with uprising I dont think many people are going to get the word out to their friends, family, and coworkers to play this game. Before Uprising i had nothing but good things to say about Dust514 to my co-workers. Now the only thing I can say thats good about it is that its progressive and looks nice. Gameplay took a total dive yesterday and you may as well have released a whole different game. This build is like a Dust514 knockoff.
SoTa PoP Internal Error. Negative-Feedback 2257	Posted - 2013.05.07 16:37:00 - [5] - Quote CCP Eterne wrote: David Reid (aka CCP Pokethulu) actually spoke a bit about our marketing at the CCP Presents presentation at Fanfest. Essentially, while our launch is on the 14th, we are not going to be doing a full marketing push on the game until further down the line. We believe in taking a more grassroots approach to marketing our games rather than a full on marketing blitz. wait wait wait...... let me get this straight... You're launching the game then telling NOBODY until it sucks less? Oh - oh ho ho - now that's rich. Instead of giving into your companies failures your going to mask and hide to the rest of the world. Amazing PR CCP.
BursegSardaukar Sardaukar Merc Guild General Tso's Alliance 118	Posted - 2013.05.07 16:40:00 - [6] - Quote Well, the grassroots thing worked for EVE for quite some, but even your own metrics have shown that one of the biggest spikes in the active player numbers came after the short stint where TV ads were run during Battlestar Galactica on SciFi (NOT SyFy) around Quantum Rise IIRC. However, if you guys feel that current player base for Dust is keeping it in the black, then more power to you.
Aesiron Kor-Azor Amarr Templars Amarr Empire 53	Posted - 2013.05.07 16:40:00 - [7] - Quote CCP Eterne wrote: David Reid (aka CCP Pokethulu) actually spoke a bit about our marketing at the CCP Presents presentation at Fanfest. Essentially, while our launch is on the 14th, we are not going to be doing a full marketing push on the game until further down the line. We believe in taking a more grassroots approach to marketing our games rather than a full on marketing blitz. So the new people who join are going to a game of 20 or so people with 10 million times their SP and cash? Trust me, if I had never played EVE or the beta for this and I just joined right now, I would turn away immediately... New players will get thrashed and a console game is not meant to have the complication that has been induced. That is why this should either be both available on PC and PS3 or they should have done an RTS instead of an FPS for expanding EVE... where you buy militants, equip them and deploy them in a Civilisation V / Starcraft II manner...
Maximus Stryker Villore Sec Ops Gallente Federation 441	Posted - 2013.05.07 16:41:00 - [8] - Quote I actually have no complaints about the game not being advertised yet. I hope they put those PR dollars into building a test server and/or hiring on more DUST employees :)
Cody Sietz The Tritan Industries RISE of LEGION 101	Posted - 2013.05.07 16:42:00 - [9] - Quote Nothing wrong with that. I'd still like to see some adverts on the telly.
Maximus Stryker Villore Sec Ops Gallente Federation 441	Posted - 2013.05.07 16:43:00 - [10] - Quote Aesiron Kor-Azor wrote: CCP Eterne wrote: David Reid (aka CCP Pokethulu) actually spoke a bit about our marketing at the CCP Presents presentation at Fanfest. Essentially, while our launch is on the 14th, we are not going to be doing a full marketing push on the game until further down the line. We believe in taking a more grassroots approach to marketing our games rather than a full on marketing blitz. So the new people who join are going to a game of 20 or so people with 10 million times their SP and cash? Trust me, if I had never played EVE or the beta for this and I just joined right now, I would turn away immediately... New players will get thrashed and a console game is not meant to have the complication that has been induced. That is why this should either be both available on PC and PS3 or they should have done an RTS instead of an FPS for expanding EVE... where you buy militants, equip them and deploy them in a Civilisation V / Starcraft II manner... I believe/hope players will diversify once FW, PC, null sec and PvE comes out - and an improved Instant Battle to get players with similar SP playing together.

Xerics Red Star. EoN. 9	Posted - 2013.05.07 16:50:00 - [11] - Quote This post needs to remain visible
Mr Zitro Imperfects Negative-Feedback 533	Posted - 2013.05.07 17:30:00 - [12] - Quote This proves that CCP advertisement team has the hardest job. It is so hard it is impossible and they just gave up. I wish I could turn in projects from school when the subject became good/cool.
General Tiberius1 ZionTCD Unclaimed. 571	Posted - 2013.05.07 17:34:00 - [13] - Quote SoTa PoP wrote: CCP Eterne wrote: David Reid (aka CCP Pokethulu) actually spoke a bit about our marketing at the CCP Presents presentation at Fanfest. Essentially, while our launch is on the 14th, we are not going to be doing a full marketing push on the game until further down the line. We believe in taking a more grassroots approach to marketing our games rather than a full on marketing blitz. wait wait wait...... let me get this straight... You're launching the game then telling NOBODY until it sucks less? Oh - oh ho ho - now that's rich. Instead of giving into your companies failures your going to mask and hide to the rest of the world. Amazing PR CCP. lol, i think their plans may have changed since yesterday
BOZ MR Internal Error. Negative-Feedback 120	Posted - 2013.05.07 17:35:00 - [14] - Quote SoTa PoP wrote: CCP Eterne wrote: David Reid (aka CCP Pokethulu) actually spoke a bit about our marketing at the CCP Presents presentation at Fanfest. Essentially, while our launch is on the 14th, we are not going to be doing a full marketing push on the game until further down the line. We believe in taking a more grassroots approach to marketing our games rather than a full on marketing blitz. wait wait wait...... let me get this straight... You're launching the game then telling NOBODY until it sucks less? Oh - oh ho ho - now that's rich. Instead of giving into your companies failures your going to mask and hide to the rest of the world. Amazing PR CCP. QFT +1
NIIKIA Namtar Elite Gallente Federation 41	Posted - 2013.05.07 17:42:00 - [15] - Quote SoTa PoP wrote: CCP Eterne wrote: David Reid (aka CCP Pokethulu) actually spoke a bit about our marketing at the CCP Presents presentation at Fanfest. Essentially, while our launch is on the 14th, we are not going to be doing a full marketing push on the game until further down the line. We believe in taking a more grassroots approach to marketing our games rather than a full on marketing blitz. wait wait wait...... let me get this straight... You're launching the game then telling NOBODY until it sucks less? Oh - oh ho ho - now that's rich. Instead of giving into your companies failures your going to mask and hide to the rest of the world. Amazing PR CCP. I have read this like 5 times and laughed everytime +1 man
K-wall WarRavens Orion Empire 0	Posted - 2013.05.07 17:42:00 - [16] - Quote Advertising don't make a game good. Look at call of duty all kinds of advertising still sucks. Ccp keep on doing what your doing:)
NOT slap26 Chatelain Rapid Response Gallente Federation 9	Posted - 2013.05.07 17:44:00 - [17] - Quote CCP Eterne wrote: David Reid (aka CCP Pokethulu) actually spoke a bit about our marketing at the CCP Presents presentation at Fanfest. Essentially, while our launch is on the 14th, we are not going to be doing a full marketing push on the game until further down the line. We believe in taking a more grassroots approach to marketing our games rather than a full on marketing blitz. So basically CCP doesn't think there game is good yet, and wants us to keep spending money on it till they can "mainstream" it
DaOpa Magi Static Corp 15	Posted - 2013.05.07 17:50:00 - [18] - Quote Hi, You want Grassroots? Give us a affiliate program with ingame rewards like (AUR) or Real Money for refferals who spend on the cash shop. Thanks
mongahu Bragian Order Amarr Empire 5	Posted - 2013.05.07 17:51:00 - [19] - Quote Has no one ever opened a business before? U open it get it going tell its the way u want it then u Java. A "grand opening" when u tell everyone and there dog that ur open. This marketing strategy is not new nor is it out of place for a game. Intact alot of new places will have muli grand openings like every 6other months that's not uncommon.
Cyn Bruin Imperfects Negative-Feedback 882	Posted - 2013.05.07 17:55:00 - [20] - Quote CCP Eterne wrote: David Reid (aka CCP Pokethulu) actually spoke a bit about our marketing at the CCP Presents presentation at Fanfest. Essentially, while our launch is on the 14th, we are not going to be doing a full marketing push on the game until further down the line. We believe in taking a more grassroots approach to marketing our games rather than a full on marketing blitz. Thank you for taking the time to answer the question. I admit I have been wondering why SONY/CCP is stealth launching the game to the public. I understand the Grassroots approach, save money on advertising that can hopefully be funneled into the game's development. I just hope there is a community that supports this game whenever you guys decide to start this PR campaign. Because I have to admit I was a little taken aback by how few people are actually on this client (avgs. about 4.5k), I thought it would be in the 10-20k or so mark. And with the next patch bringing new weps and PC, what better time to get the public involved in it.

Iron Wolf Saber BetaMax. CRONOS. 3942	Posted - 2013.05.07 17:57:00 - [21] - Quote SoTa PoP wrote: CCP Eterne wrote: David Reid (aka CCP Pokethulu) actually spoke a bit about our marketing at the CCP Presents presentation at Fanfest. Essentially, while our launch is on the 14th, we are not going to be doing a full marketing push on the game until further down the line. We believe in taking a more grassroots approach to marketing our games rather than a full on marketing blitz. wait wait wait...... let me get this straight... You're launching the game then telling NOBODY until it sucks less? Oh - oh ho ho - now that's rich. Instead of giving into your companies failures your going to mask and hide to the rest of the world. Amazing PR CCP. Well... maybe if sim city was launched similarly.
Turan chiron Raymond James Corp 3	Posted - 2013.05.07 18:01:00 - [22] - Quote DaOpa Magi wrote: Hi, You want Grassroots? Give us a affiliate program with ingame rewards like (AUR) or Real Money for refferals who spend on the cash shop. Thanks I've gotten a few people into this game. Been hyping it as much as I can. Yes we should get officer suits or weapons for invites
NOT slap26 Chatelain Rapid Response Gallente Federation 9	Posted - 2013.05.07 18:10:00 - [23] - Quote Cyn Bruin wrote: CCP Eterne wrote: David Reid (aka CCP Pokethulu) actually spoke a bit about our marketing at the CCP Presents presentation at Fanfest. Essentially, while our launch is on the 14th, we are not going to be doing a full marketing push on the game until further down the line. We believe in taking a more grassroots approach to marketing our games rather than a full on marketing blitz. Thank you for taking the time to answer the question. I admit I have been wondering why SONY/CCP is stealth launching the game to the public. I understand the Grassroots approach, save money on advertising that can hopefully be funneled into the game's development. I just hope there is a community that supports this game whenever you guys decide to start this PR campaign. Because I have to admit I was a little taken aback by how few people are actually on this client (avgs. about 4.5k), I thought it would be in the 10-20k or so mark. And with the next patch bringing new weps and PC, what better time to get the public involved in it. We will see how many people are on during peek hours this weekend. World of Tanks averages 30k+ on the NA server durring peak hours, and around 10k on off hours. Long story short we need a larger playerbase for this game to succeed.
NeoWraith Acedia Fraternity of St. Venefice Amarr Empire 206	Posted - 2013.05.07 18:13:00 - [24] - Quote I wouldn't advertise this... just sayin'.
Cyn Bruin Imperfects Negative-Feedback 883	Posted - 2013.05.07 18:15:00 - [25] - Quote Iron Wolf Saber wrote: Well... maybe if sim city was launched similarly. Simcity has over 3million users. That's a reason besides DRM for Simcity's server/network failures. Is a 5k player base really straining the DUST servers (50k if you include EVE)?
Gods Architect SVER True Blood Unclaimed. 6	Posted - 2013.05.07 18:19:00 - [26] - Quote SoTa PoP wrote: CCP Eterne wrote: David Reid (aka CCP Pokethulu) actually spoke a bit about our marketing at the CCP Presents presentation at Fanfest. Essentially, while our launch is on the 14th, we are not going to be doing a full marketing push on the game until further down the line. We believe in taking a more grassroots approach to marketing our games rather than a full on marketing blitz. wait wait wait...... let me get this straight... You're launching the game then telling NOBODY until it sucks less? Oh - oh ho ho - now that's rich. Instead of giving into your companies failures your going to mask and hide to the rest of the world. Amazing PR CCP. Damn! Bold as hell but true
R F Gyro The Unholy Legion Of DarkStar DARKSTAR ARMY 347	Posted - 2013.05.07 18:41:00 - [27] - Quote CCP Eterne wrote: David Reid (aka CCP Pokethulu) actually spoke a bit about our marketing at the CCP Presents presentation at Fanfest. Essentially, while our launch is on the 14th, we are not going to be doing a full marketing push on the game until further down the line. We believe in taking a more grassroots approach to marketing our games rather than a full on marketing blitz. What does "launch" mean then? Is it simply removing the "beta" tag? I had assumed that it meant the big marketing push.
Akhi Rhise Sinq Laison Gendarmes Gallente Federation 7	Posted - 2013.05.07 18:47:00 - [28] - Quote Many of you fail to realize what kind of company CCP is. Unlike most game developers, they do things with the longterm in mind. If you're all about instant gratification, GTFO. And if you need a primer on how CCP works (and the success it has brought them, when developers have come into the spotlight and subsequently died off or burned out), go to the EVE forums and figure out how they scored with that game, which remains unprecedented. This isn't ******* Battlefield, CoD, or Black Ops, or whatever other low attention span clusterfuck you guys play, this is an actual FIRST in the history of gaming. Play this or go play something else and watch them make history.
Akhi Rhise Sinq Laison Gendarmes Gallente Federation 7	Posted - 2013.05.07 18:54:00 - [29] - Quote NOT slap26 wrote: Cyn Bruin wrote: CCP Eterne wrote: David Reid (aka CCP Pokethulu) actually spoke a bit about our marketing at the CCP Presents presentation at Fanfest. Essentially, while our launch is on the 14th, we are not going to be doing a full marketing push on the game until further down the line. We believe in taking a more grassroots approach to marketing our games rather than a full on marketing blitz. Thank you for taking the time to answer the question. I admit I have been wondering why SONY/CCP is stealth launching the game to the public. I understand the Grassroots approach, save money on advertising that can hopefully be funneled into the game's development. I just hope there is a community that supports this game whenever you guys decide to start this PR campaign. Because I have to admit I was a little taken aback by how few people are actually on this client (avgs. about 4.5k), I thought it would be in the 10-20k or so mark. And with the next patch bringing new weps and PC, what better time to get the public involved in it. We will see how many people are on during peek hours this weekend. World of Tanks averages 30k+ on the NA server durring peak hours, and around 10k on off hours. Long story short we need a larger playerbase for this game to succeed. No, we don't. This is why CCP takes things slowly. And if you need a reason to accept that we do NOT need a larger playerbase right out of the 'release' gate, look to EVE. The playerbase was slowly built, and the game is continually updated. It still isn't considered a MASSIVE success, but it has staying power because CCP knows how to stay afloat. Stop thinking the only way for a game to succeed is to bring in an asston of people to flood the server.
NeoWraith Acedia Fraternity of St. Venefice Amarr Empire 211	Posted - 2013.05.07 18:54:00 - [30] - Quote Akhi Rhise wrote: Many of you fail to realize what kind of company CCP is. Unlike most game developers, they do things with the longterm in mind. If you're all about instant gratification, GTFO. And if you need a primer on how CCP works (and the success it has brought them, when developers have come into the spotlight and subsequently died off or burned out), go to the EVE forums and figure out how they scored with that game, which remains unprecedented. This isn't ******* Battlefield, CoD, or Black Ops, or whatever other low attention span clusterfuck you guys play, this is an actual FIRST in the history of gaming. Play this or go play something else and watch CCP make history while you play the seventh incarnation of CoD. Just keep putting money in the pockets of those greedy cunts who release a new 'version' of their shooter every year. You don't build a sky scraper if you don't have a solid base.



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