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Where's the advertising? the marketing??

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Ydubbs81 RND Ahrendee Mercenaries Legacy Rising 886	Posted - 2013.01.16 04:40:00 - [1] - Quote I haven't seen anything on this game in the general media. When there's a new COD, I see it in front of youtube videos that has nothing to do with gaming. How will this game succeed if noone knows about it?? A revolutionary game like this should have some sort of a larger than average marketing budget. I understand this is a beta but the open beta is next week and I can't really imagine a huge influx of players. Unless, Sony installs it on every PS3 like they do with betas for psn plus members. There is so much bad word of mouth press about it, that it worries me. There should be some sort of bad ass trailer for dust just to get people excited. Anyway, just wondering why there isn't more exposure about the game. MAG wasn't pushed either and it showed.
Berserker007 Imperfects Negative-Feedback 206	Posted - 2013.01.16 04:43:00 - [2] - Quote Ydubbs81 RND wrote: I haven't seen anything on this game in the general media. When there's a new COD, I see it in front of youtube videos that has nothing to do with gaming. How will this game succeed if noone knows about it?? A revolutionary game like this should have some sort of a larger than average marketing budget. I understand this is a beta but the open beta is next week and I can't really imagine a huge influx of players. Unless, Sony installs it on every PS3 like they do with betas for psn plus members. There is so much bad word of mouth press about it, that it worries me. There should be some sort of bad ass trailer for dust just to get people excited. Anyway, just wondering why there isn't more exposure about the game. MAG wasn't pushed either and it showed. like you said Dubbs; they are taking Zippers marketing plan.... NONE
Kanen Serran Prototype Technology Corp. 4	Posted - 2013.01.16 04:57:00 - [3] - Quote They will not advertise until shortly before they officially launch, then I'm sure we will see some ads. But I expect there to be at least 2 open beta builds before they reach that point. (not counting the once that we get on the 22nd, if we even do)
PAUL BERNARD Pink Fluffy Bounty Hunterz RISE of LEGION 76	Posted - 2013.01.16 05:08:00 - [4] - Quote I don't want them making adds for the beta. lots of adds for release? yes. beta no
Marston VC SVER True Blood Unclaimed. 92	Posted - 2013.01.16 05:14:00 - [5] - Quote Ydubbs81 RND wrote: I haven't seen anything on this game in the general media. When there's a new COD, I see it in front of youtube videos that has nothing to do with gaming. How will this game succeed if noone knows about it?? A revolutionary game like this should have some sort of a larger than average marketing budget. I understand this is a beta but the open beta is next week and I can't really imagine a huge influx of players. Unless, Sony installs it on every PS3 like they do with betas for psn plus members. There is so much bad word of mouth press about it, that it worries me. There should be some sort of bad ass trailer for dust just to get people excited. Anyway, just wondering why there isn't more exposure about the game. MAG wasn't pushed either and it showed. why advertise for an unfinnished game?? This game is missing more then half the things CCP has promised us, and although we might understand that it is a beta, and we know how far its come, other players wont be as tollerant and will quite the game right away if they download it because they saw a cool CGI rendered add only to find what it is now and go "wtf?" There was an article a few months back were CCP was given 20mill in investments to go towards advertisement/development. So believe me, they have the capability for it, there just holding back until things are a bit more....... "crisp"
Free Beers Internal Error. Negative-Feedback 1029	Posted - 2013.01.16 06:10:00 - [6] - Quote wait till the reviews come after it goes open beta. they aren't marketing for a reason
Kalante Schiffer UnReaL. 183	Posted - 2013.01.16 06:19:00 - [7] - Quote i am sure they will hold up the ads until the official release.
Cinnamon267 The Southern Legion 30	Posted - 2013.01.16 06:21:00 - [8] - Quote Why would there be marketing for a game in closed beta?
Noraa Anderson Nox Aeterna Security 184	Posted - 2013.01.16 08:06:00 - [9] - Quote Throw away your morals and market it yourself until the official stuff comes out. Tell your friends, tell your family, tell random people at the bus stop. Show them that 2009 teaser 'Aw yeah bro, this is totally what Dust is like!'
Ydubbs81 RND Ahrendee Mercenaries Legacy Rising 886	Posted - 2013.01.16 09:14:00 - [10] - Quote Cinnamon267 wrote: Why would there be marketing for a game in closed beta? Haven't you seen ads on movies that aren't even rated yet? Dice has started promoting betas for BF4 & MoH before they even had one for those games. My feeling is this....they just need to start getting the word out. They've created trailers and such already. They just need to let the average joe know that Dust is coming

crazy space 2100046106 ZionTCD Legacy Rising 879	Posted - 2013.01.16 11:13:00 - [11] - Quote And the open beta will still be NDA. I mean they won't enforce it much. But the point is like when sc2 did it, they will still send take downs on any listed reviews. They will not allow for reviews in the media untill the game is what they advertised. I agree, show your friends the old 2009 trailer lol.
NovaShadowStorm The Southern Legion 63	Posted - 2013.01.16 11:37:00 - [12] - Quote There's no point marketing a game still in closed beta under NDA not to mention the game will be F2P consider if you will the money that will have to be sunk into that when the games release is so far off. Not to mention if you start a marketing campaign people will expect to keep it up until release which as of yet has not got a confirmed date. So lets recap you want CCP to go spending money to promote a game they won't get any money back on save AUR. You want them to start doing this now until release which is we don't know how far off a good few months at the least. You want them to do this while theres a NDA up so no one can talk about it or post on public forums lest they be banned for trying to spread the word. Sounds like a great idea that'll have great results doesn't it? Marketing is important but doing it too soon without anything to back up the marketing ends up in fail. Leave it until release date has been confirmed or until it's a month or two away.
Mr Gloo Gloo What The French 29	Posted - 2013.01.16 11:52:00 - [13] - Quote Someone here didn't understand that the open beta is the release as we won't have anymore SP reset. DUST will run as EVE 10 years ago. They still calling it a beta, but the game really begin now (SP, Corp ISK, roles etc...)
NovaShadowStorm The Southern Legion 63	Posted - 2013.01.16 13:52:00 - [14] - Quote Mr Gloo Gloo wrote: Someone here didn't understand that the open beta is the release as we won't have anymore SP reset. DUST will run as EVE 10 years ago. They still calling it a beta, but the game really begin now (SP, Corp ISK, roles etc...) A beta is a beta and not the finished product. What part of beta testing do you not understand? Regardless of it going open beta it's still in the testing phases and things will change and they said there SHOULDN'T be anymore resets bar any major changes between open beta and release it's in a thread somewhere. But they didn't rule out the possibility they're just 99% sure this will be the last but there is always a chance until beta is over and we're in full release. And if you hadn't noticed we've had all those things for months now. Your point is moot. Until CCP can provide a full product to the consumer it'd be better not to waste money on marketing until they are certain it's ready lest you end up with the QQ storm you're currently getting about everything being OP and imbalanced and such. I mean really, we don't even have the PVE content yet you can't market DUST 514 as a PvP/PvE/MMO/FPS Hybrid if it's missing elements like that.
Takahiro Kashuken Intara Direct Action Caldari State 102	Posted - 2013.01.16 14:06:00 - [15] - Quote COD marketing = Very rich company which pays reviewers and spams ads everywhere because they can afford to do so and plus the game is usally finished by then CCP = Not as rich and the game is in beta anyways and not ready for release Do you see the difference?
Ire's thug GunFall Mobilization Covert Intervention 272	Posted - 2013.01.16 14:18:00 - [16] - Quote I've done my part. Practically all of my friends are playing dust with me now.. what have YOU done to expand the player base?
Ydubbs81 RND Ahrendee Mercenaries Legacy Rising 886	Posted - 2013.01.16 14:39:00 - [17] - Quote Takahiro Kashuken wrote: COD marketing = Very rich company which pays reviewers and spams ads everywhere because they can afford to do so and plus the game is usally finished by then CCP = Not as rich and the game is in beta anyways and not ready for release Do you see the difference? Ads = success (not literally) No ads = noone knows about you = fail Do you see the difference? Saying that CCP isn't as rich as COD doesn't excuse anything. @ nova I hear you guys about the nda and beta and stuff...although, they have released trailers and info to the media. Running an ad or whatever doesn't mean you have to detail skill trees and stuff like that. Really I created this thread because MAG, partly, had a relatively low playerbase because there was no marketing. I didn't see one commercial on the game. I bought it after running a search for multiplayer games. I was fortunate enough to have ran the search right before the game was released. It's not imperative that Dust executes strong marketing plans now, I just want to bring light to it.
Ydubbs81 RND Ahrendee Mercenaries Legacy Rising 886	Posted - 2013.01.16 14:41:00 - [18] - Quote Ire's thug wrote: I've done my part. Practically all of my friends are playing dust with me now.. what have YOU done to expand the player base? Is that directed towards me, boy? I'm bringing my entire clan over to dust (depending on whether or not they stay, rests on whether they can tolerate the game or not) Plus, when they lift the NDA, I can highlight some of Dust's awesome moments to attract others...so just chill
Ire's thug GunFall Mobilization Covert Intervention 272	Posted - 2013.01.16 15:56:00 - [19] - Quote Ydubbs81 RND wrote: Ire's thug wrote: I've done my part. Practically all of my friends are playing dust with me now.. what have YOU done to expand the player base? Is that directed towards me, boy? I'm bringing my entire clan over to dust (depending on whether or not they stay, rests on whether they can tolerate the game or not) Plus, when they lift the NDA, I can highlight some of Dust's awesome moments to attract others...so just chill Lol it wasn't directed specifically towards you "son". Not everything is about you btw. It was more of general call to arms
Ydubbs81 RND Ahrendee Mercenaries Legacy Rising 886	Posted - 2013.01.16 15:59:00 - [20] - Quote Ire's thug wrote: Ydubbs81 RND wrote: Ire's thug wrote: I've done my part. Practically all of my friends are playing dust with me now.. what have YOU done to expand the player base? Is that directed towards me, boy? I'm bringing my entire clan over to dust (depending on whether or not they stay, rests on whether they can tolerate the game or not) Plus, when they lift the NDA, I can highlight some of Dust's awesome moments to attract others...so just chill Lol it wasn't directed specifically towards you "son". Not everything is about you btw. It was more of general call to arms Not saying everything is about me...it is just I created the thread so it felt as if it were directed towards me. Especially after some posts telling me to create my own marketing campaign

Moochie Cricket SyNergy Gaming 143	Posted - 2013.01.16 16:02:00 - [21] - Quote I've been told they have a 10 minute spot reserved during the superbowl and will be sponsoring the halftime show. As well as performing HTFU in the halftime show.
Octavian Vetiver Dog Nation United Relativity Alliance 152	Posted - 2013.01.16 16:17:00 - [22] - Quote Moochie Cricket wrote: I've been told they have a 10 minute spot reserved during the superbowl and will be sponsoring the halftime show. As well as performing HTFU in the halftime show. I bet they bleep out CCP Guard's swearing. He swears so good in that song.
Octavian Vetiver Dog Nation United Relativity Alliance 152	Posted - 2013.01.16 16:23:00 - [23] - Quote Also, back to the topic. Advertising costs money, and lots of it. The companies that slap out the new COD every 6 weeks can afford tons of marketing. CCP only has enough to where they have to strategically select the best time to advertise and market it. So that means making sure the game is ready and then hitting the marketing portion at points where it will be most effective with the amount of monetary resources they have to do it with.
Moonracer2000 Subdreddit Test Alliance Please Ignore 311	Posted - 2013.01.16 16:35:00 - [24] - Quote CCP is probably smart not to advertise at this point for several reasons: -Open beta will mean "Free PSN Download game" for all who go to PSN store. -Word of mouth will get a lot of people to "just check it out" -The bigger the advertising the higher player expectation will be. -CCP saves a ton of money they can put into game development instead.
iceyburnz Crux Special Tasks Group Gallente Federation 282	Posted - 2013.01.16 17:00:00 - [25] - Quote In many ways its better to rely on word of mouth pimping a product than promise the earth in advertising and not delivering. Look at any game made by Lions-head with Peter M pimping it with a load of features than never happened. Look even at how CCp handled incarna, a excellent example of over promising and under delivering due to technical constraints. It's probably better if people "find" dust themselves, rather than get pumped for features that are not ready yet. Hidden gems are usually success stories. It likely there are loads of technical problems with a first person shooter being on one world-wide server,a smaller initial population to begin with allows time for the technology to catch up with the ambition.
Hektor Flex The Piddlez Legion 5	Posted - 2013.01.16 22:26:00 - [26] - Quote They probably know that once open beta begins there will be so many people flaming Dust that it would be a lost cause to advertise it.
Sytonis Auran Valor Coalition RISE of LEGION 52	Posted - 2013.01.16 23:12:00 - [27] - Quote Moonracer2000 wrote: CCP is probably smart not to advertise at this point for several reasons: -Open beta will mean "Free PSN Download game" for all who go to PSN store. -Word of mouth will get a lot of people to "just check it out" -The bigger the advertising the higher player expectation will be. -CCP saves a ton of money they can put into game development instead. I'm coming to the conclusion any advertising right now would be a waste. The quality of connection on the servers have gone backwards from Chromosome on Sisi. Bugs that will turn off any new player, with an already high cliff. I'm here for that depth, but newcomers don't need to be fighting the game on two fronts. The invalid bug is back. Not being able to find games. Matches kicking players off for no reward. Getting kicked off the server. Long routes for simple tasks, squad invites etc. Go to any gaming sites that have covered Dust 514 closed beta and coverage from press events and there's always negative comments. If that type of reaction becomes prevalent once the NDA is lifted and sites start doing reviews of the current state, that's going to be an extra difficult that CCP will need to overcome. I really think we need the rumoured content patch to go along with the open beta, which means something different here than other games.
DUST Fiend Immobile Infantry 1899	Posted - 2013.01.16 23:14:00 - [28] - Quote To be fair, CCP has learned through EVE that they can thrive on a small but loyal playerbase that slowly grows over time. Granted, I want to see my computer and TV explode with advertisements, but perhaps it's a smarter idea for them to wait until "full" release, or at least until the game is actually smooth and running as intended. Putting out ads now might attract a ton of players, then promptly turn them away because the game still isn't done.
Iron Wolf Saber BetaMax. 2866	Posted - 2013.01.16 23:15:00 - [29] - Quote TBH I wouldn't mind additional build time before we media blitz. This game is missing key critical minimal launch features and we are not there yet. Mostly Faction Warfare.
Sytonis Auran Valor Coalition RISE of LEGION 52	Posted - 2013.01.16 23:30:00 - [30] - Quote There's been some advertising between the videos on YouTube, the dev blogs on PS Blog, interviews from press events etc. There will be more stuff to come out of Fan Fest this year. But... This year at E3, its rumoured the next gen's games will be announced with the consoles having already being shown off at prior industry events. That's a huge amount of press coverage aimed which could be all about the buzz for next gen. Even if Sony doesn't announce, Microsoft have all but said they will. Ydubbs rightly brings up this concern and I'm not sure what the answer to advertising is.



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