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Shadow heat Seykal Expeditionary Group Minmatar Republic 38	Posted - 2013.06.19 10:27:00 - [1] - Quote It seems to me that CCP's strategy, is to deliver the rest of the game in monthly ( Rapid Updates ). This could go two possible ways for them ; The WoW! factor - Three or four months from now the full game is deliver, and everyone goes; WoW!! CCP has done a great job turning this game around. Everyone is happy, and CCP makes lots of $$$. The Kitten effect - Everyone looks at the 1.2 update, and thinks ; Kitten this game, i'm sick of waiting, i going to find another game to spend my $$$. Is this high risk strategy a good direction to take ? You could get the WoW factor with the first update, and still keep you player base.
Delta 749 Kestrel Reconnaissance 453	Posted - 2013.06.19 10:31:00 - [2] - Quote Kitten effect already started when we learned aiming will still be broken until some time after 1.2
A'Real Fury D.A.R.K L.E.G.I.O.N D.E.F.I.A.N.C.E 187	Posted - 2013.06.19 10:37:00 - [3] - Quote It all depends on how open CCP is with information on 1.3, 1.4 etc and how significant these updates will be in introducing new content and fixing bugs.
Surt gods end Demon Ronin 321	Posted - 2013.06.19 13:10:00 - [4] - Quote Fine, I'll market this thing! Your welcome. Dust 514
Surt gods end Demon Ronin 321	Posted - 2013.06.19 13:11:00 - [5] - Quote AH... hehe. wrong pic. here.. DUST 514 ** Hey, don't judge!
2100 Angels The Southern Legion RISE of LEGION 136	Posted - 2013.06.19 13:50:00 - [6] - Quote Shadow heat wrote: It seems to me that CCP's strategy, is to deliver the rest of the game in monthly ( Rapid Updates ). This could go two possible ways for them ; The WoW! factor - Three or four months from now the full game is deliver, and everyone goes; WoW!! CCP has done a great job turning this game around. Everyone is happy, and CCP makes lots of $$$. The Kitten effect - Everyone looks at the 1.2 update, and thinks ; Kitten this game, i'm sick of waiting, i going to find another game to spend my $$$. Is this high risk strategy a good direction to take ? You could get the WoW factor with the first update, and still keep you player base. I think you're misinterpreting these monthly updates. They're more likely a method of expectation management and progress transparency rather than a deliberately staggered method of game delivery... It seems to me that they're just aiming at a higher turn around of small updates which are completed more quickly instead of just dumping them into their quarterly-half yearly build update, which will mitigate the dissatisfaction with current build elements and increase their perception of having a quick reaction time. It's not like they're deliberately withholding parts of the game so that they can be released gradually, which you seem to be implying.... In my professional (yes) opinion, it's a positive step forward in community relations and customer relationship management, and their marketing director is to be commended. Having said this, if a CCP dev happens to read this post, might be a good idea to mention that your attempted co-creation is having a negative effect due to the lack of direct interaction on the feedback and suggestion threads. Asking for feedback and then either not implementing it or appearing to be ignoring it is a good way to make users feel rejected for their efforts. Some form of validation of ideas (whether it is approval or disapproval) would go a long way to encouraging this sense of co-creation. Simply having a dev reply to threads saying that a particular idea seems like a good one, and that it will be passed along for consideration, or even discussing limitations of unfeasible ideas would go a long way to improving the community sense of co-creative ownership. At the moment it feels as though it's being half assed and only addressed in a limited way - which is to say that is how I feel about the current feedback system.
Daedric Lothar Onslaught Inc RISE of LEGION 677	Posted - 2013.06.19 13:56:00 - [7] - Quote Deleted.. I'm not even going here.
Shadow heat Seykal Expeditionary Group Minmatar Republic 45	Posted - 2013.06.19 13:59:00 - [8] - Quote Daedric Lothar wrote: Deleted.. I'm not even going here. To late, i already read it. Is not a DooM thread, actually i think that strategy could work very well, if it is implemented properly.
Surt gods end Demon Ronin 321	Posted - 2013.06.19 14:29:00 - [9] - Quote Guess my marketing strategy was to "NOW" And "Sexy" you have to cater to the fans Your right, I should have placed a pic of the BORG CUBE instead.
Crash Monster Snipers Anonymous 683	Posted - 2013.06.19 14:42:00 - [10] - Quote I'm hoping CCP is not dependent on it's forums to figure out how to market it's game... short of that... I'm in wait and see mode. I'm guessing they'll continue to be CCP and operate like CCP though.

Karl Koekwaus Tronhadar Free Guard Minmatar Republic 92	Posted - 2013.06.19 15:12:00 - [11] - Quote Shadow heat wrote: It seems to me that CCP's strategy, is to deliver the rest of the game in monthly ( Rapid Updates ). This could go two possible ways for them ; The WoW! factor - Three or four months from now the full game is deliver, and everyone goes; WoW!! CCP has done a great job turning this game around. Everyone is happy, and CCP makes lots of $$$. The Kitten effect - Everyone looks at the 1.2 update, and thinks ; Kitten this game, i'm sick of waiting, i going to find another game to spend my $$$. Is this high risk strategy a good direction to take ? You could get the WoW factor with the first update, and still keep you player base. I don't think you know anything about Dust marketing at all, judging by this post. Hint, i've bolded the flaky bit.
Shadow heat Seykal Expeditionary Group Minmatar Republic 47	Posted - 2013.06.19 15:16:00 - [12] - Quote Karl Koekwaus wrote: Shadow heat wrote: It seems to me that CCP's strategy, is to deliver the rest of the game in monthly ( Rapid Updates ). This could go two possible ways for them ; The WoW! factor - Three or four months from now the full game is deliver, and everyone goes; WoW!! CCP has done a great job turning this game around. Everyone is happy, and CCP makes lots of $$$. The Kitten effect - Everyone looks at the 1.2 update, and thinks ; Kitten this game, i'm sick of waiting, i going to find another game to spend my $$$. Is this high risk strategy a good direction to take ? You could get the WoW factor with the first update, and still keep you player base. I don't think you know anything about Dust marketing at all, judging by this post. The other option will be saying that CCP is incompetent, i rather think that they have a genius marketing strategy cooking. I being optimistic you see, positive thinking.


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