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DUST Needs more promotion... To succeed?

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Bethhy Not Guilty EoN. 31	Posted - 2013.05.13 17:17:00 - [1] - Quote Walmart's, Game-stop's, Electronic Boutique's, Best buy, Future shop.. etc These are some major electronic vendors in North America with absolutely no mention of DUST, not one poster of DUST.... We have action figures for DUST being made but we don't have basic game promotion? This is a MASSIVE issue if we can't even have a proper release and excitement generated anywhere but a small internet niche community. CCP, I'm pleading with you to actually promote your game And/Or do not use EVE online's Promotions team because in general they are even worse in the North American market for promotion.
Buster Friently Rosen Association 420	Posted - 2013.05.13 17:18:00 - [2] - Quote CCP has already stated that they are reserving the media push for later. Personally, I think this is fine.
MacGoogles iS-me-name ThatsHott 13	Posted - 2013.05.13 17:20:00 - [3] - Quote And if you were to ask someone at any of these venders about questions relating Dust 514, they will have no clue what you are talking about.. c'mon CCP
ZDub 303 Pink Fluffy Bounty Hunterz Noir. Mercenary Group 116	Posted - 2013.05.13 17:21:00 - [4] - Quote They need to fix this game first before advertising... first impression is everything and new players do not need a first impression like this.
Bethhy Not Guilty EoN. 31	Posted - 2013.05.13 17:21:00 - [5] - Quote Buster Friently wrote: CCP has already stated that they are reserving the media push for later. Personally, I think this is fine. CCP has no media push, that is proven through actions of history. still RPG's players for over 20 years haven't heard of EVE online.
Delirium Inferno Edoras Corporation 244	Posted - 2013.05.13 17:23:00 - [6] - Quote Dust isn't really doing a traditional release, it seems more ceremonial than anything. And while I'd like to see some big marketing for Dust right now, I sort of agree with CCP's stance. Why do a massive full out push right now? Every modern game that does this results in a massive player base for a month and then a large drop off. Considering the MMO aspects of Dust 514 with Planetary Conquest and such, do we really want a massive player base for a short term and then have to figure out how to adjust all the other stuff once they leave? It's a marathon, not a sprint. CCP plans to support Dust for at least 10 years. They have done good Marketing with EVE as it may not have had massive amount of first adopters, but it increases in player base year after year. That sounds like a better method for the type of game Dust is.
MacGoogles iS-me-name ThatsHott 13	Posted - 2013.05.13 17:23:00 - [7] - Quote ZDub 303 wrote: They need to fix this game first before advertising... first impression is everything and new players do not need a first impression like this. True enough, Although they cant experience anything w/ 500k SP @ start xD
Crash Monster Snipers Anonymous 247	Posted - 2013.05.13 17:25:00 - [8] - Quote This might be a silly question but why would a retailer display advertising for something they can't sell or profit from?
Odayian Dust Bunny One-Armed Bandits Heretic Initiative 34	Posted - 2013.05.13 17:27:00 - [9] - Quote They have a commercial coming out later this year. It was shown off at Fanfest a couple weeks ago.
Daedric Lothar Onslaught Inc RISE of LEGION 293	Posted - 2013.05.13 17:28:00 - [10] - Quote Crash Monster wrote: This might be a silly question but why would a retailer display advertising for something they can't sell or profit from? Because we will drop Orbital Strikes on them if they refuse.

Surt gods end Demon Ronin 94	Posted - 2013.05.13 17:33:00 - [11] - Quote Crash Monster wrote: This might be a silly question but why would a retailer display advertising for something they can't sell or profit from? I thought I was the only one thinking that.
Bethhy Not Guilty EoN. 31	Posted - 2013.05.13 17:33:00 - [12] - Quote Delirium Inferno wrote: Dust isn't really doing a traditional release, it seems more ceremonial than anything. And while I'd like to see some big marketing for Dust right now, I sort of agree with CCP's stance. Why do a massive full out push right now? Every modern game that does this results in a massive player base for a month and then a large drop off. Considering the MMO aspects of Dust 514 with Planetary Conquest and such, do we really want a massive player base for a short term and then have to figure out how to adjust all the other stuff once they leave? It's a marathon, not a sprint. CCP plans to support Dust for at least 10 years. They have done good Marketing with EVE as it may not have had massive amount of first adopters, but it increases in player base year after year. That sounds like a better method for the type of game Dust is. EVE has had terrible marketing, every long term EVE player knows this for truth. It has spread purely on its hardcore players passion, not CCP opening their wallet or hiring credible marketing. Not a lot of FPS's have done what you claim loosing all its population in a month, Some recent WOW replica RPG's have? The thought of marketing the game after they launch for "first impressions" is kinda missing the whole concept. First impressions with a product already released for a long time is backwards concept. There is balance issues, some terrain and matchmaking that would really affect a new player first comming into this game, all slated to be dealt with for the official release. And continued updating and support of this game and an educated player base is part of marketing your game.
Doyle Reese OSG Planetary Operations Covert Intervention 13	Posted - 2013.05.13 17:34:00 - [13] - Quote I get the promoting the game later part, this game still has problems, but what I don't understand is why is CCP launching the game now? Just for the 514 date? Like all those people getting married on 12-12-12 and similar date so they can actually remember their anniversaries? And why is it CALLED 514 anyway, CCP never told us that. Having a promotional blitz later down the line seems counter intuitive when CCP is launching the game tomorrow, especially if there's no promotion now. Right now CCP is relying on Word-of-mouth to promote this game and at the moment, Word-of-mouth is not very positive. I think that the promotional campaign is for the next build, which will have many new additions, probably PvE, so that it can finally be advertised as a unique game.
Crash Monster Snipers Anonymous 247	Posted - 2013.05.13 17:36:00 - [14] - Quote Doyle Reese wrote: I think that the promotional campaign is for the next build, which will have many new additions, probably PvE, so that it can finally be advertised as a unique game. Well, based on the name they can promote it every year if they want to... assuming they have some cool content/upgrades to publish.
Bethhy Not Guilty EoN. 31	Posted - 2013.05.13 17:36:00 - [15] - Quote Surt gods end wrote: Crash Monster wrote: This might be a silly question but why would a retailer display advertising for something they can't sell or profit from? I thought I was the only one thinking that. Facebook games have support in all those vendor's you can walk in an buy a card for them, most of them even have a players manual.
Maken Tosch Planetary Response Organization 2286	Posted - 2013.05.13 17:37:00 - [16] - Quote Word of mouth often works. That's how Eve Online grew up. But of course, more advanced marketing often helps. Just don't over-hype it like how Call of Duty is usually hyped.
Cpt Murd0ck Sanmatar Kelkoons Minmatar Republic 160	Posted - 2013.05.13 17:43:00 - [17] - Quote I think there are certain things that must be put in place before a PR drive. to name a few: Training ground casual pub matches (as in the vets are off moving and shaking things) a solid tutorial, this includes community work (the best EVE guides are made by the players) all the suits in each race having its own line of weapons. But most of all they need to let the dust settle (sorry) on all the QQ and stuff, the last thing I want is new players coming on the forums and all they see is how **** the "Vets" think this game is. (wrongly imo)
Darkonus Prime Kameira Lodge Amarr Empire 1	Posted - 2013.05.13 17:47:00 - [18] - Quote They will advertise it for PS4
Cpt Murd0ck Sanmatar Kelkoons Minmatar Republic 160	Posted - 2013.05.13 17:47:00 - [19] - Quote Darkonus Prime wrote: They will advertise it for PS4 shhhh you'll wake the babies
Sponglyboy Squaredoo Not Guilty EoN. 46	Posted - 2013.05.13 17:49:00 - [20] - Quote Crash Monster wrote: This might be a silly question but why would a retailer display advertising for something they can't sell or profit from? CCP does profit if there is a large increase in players.

Sgt Buttscratch G I A N T EoN. 45	Posted - 2013.05.13 17:49:00 - [21] - Quote this game isnt in the state where calling for a bunch of new players will benefit it.
Tiberion Deci Subdreddit Test Alliance Please Ignore 154	Posted - 2013.05.13 17:51:00 - [22] - Quote Before they try to attract new players they need to implement some kind of game mode that will not allow for the new players to get caught in the pubstomps that currently take place. Once they fix that then they can push for new players.
SILENTSAM 69 Pro Hic Immortalis RISE of LEGION 456	Posted - 2013.05.13 17:53:00 - [23] - Quote MacGoogles iS-me-name wrote: And if you were to ask someone at any of these venders about questions relating Dust 514, they will have no clue what you are talking about.. c'mon CCP Why does it matter if vendors know about a game they will never sell? A huge advertising campaign might help. I don't think it matters if new people come into the game on its first day. The game will likely grow over time.
Bethhy Not Guilty EoN. 32	Posted - 2013.05.13 18:09:00 - [24] - Quote SILENTSAM 69 wrote: MacGoogles iS-me-name wrote: And if you were to ask someone at any of these venders about questions relating Dust 514, they will have no clue what you are talking about.. c'mon CCP Why does it matter if vendors know about a game they will never sell? A huge advertising campaign might help. I don't think it matters if new people come into the game on its first day. The game will likely grow over time. The people that work for those vendors in the relative field are gamer's themselfs, also usually people who will push to promote or inform about a title. The "Buzz" is everything in the development and release, When the front-line group of people who's career's are based around the industry have little to no knowledge of it... kinda speaks for its self... or so thought. The idea that ANY GAME, AT ANY TIME, doesn't need a continued new player base growth is... mind boggling.. are you saying we should go back to closed beta? Match making is getting addressed for the 14th, as said from Cmdr Wang. This game has a lot to offer new players, even if it isn't instant owning everyone in the first day or even week.
da GAND Reaper Galactic ROFL BROS 0	Posted - 2013.05.13 18:27:00 - [25] - Quote I suppose Dust needs more players but not an amount that would lead to the forums getting flooded with complaints even though it kinda already is Not sure if CCP can handle much more
Skyhound Solbrave Rough Riders.. 61	Posted - 2013.05.13 18:29:00 - [26] - Quote Bethhy wrote: SILENTSAM 69 wrote: MacGoogles iS-me-name wrote: And if you were to ask someone at any of these venders about questions relating Dust 514, they will have no clue what you are talking about.. c'mon CCP Why does it matter if vendors know about a game they will never sell? A huge advertising campaign might help. I don't think it matters if new people come into the game on its first day. The game will likely grow over time. The people that work for those vendors in the relative field are gamer's themselfs, also usually people who will push to promote or inform about a title. Completely untrue, I have been to plenty major game retailers and they usually don't know jack about games. At best they will have some knowledge on basic stuff of major titles.
Cpt Murd0ck Sanmatar Kelkoons Minmatar Republic 163	Posted - 2013.05.13 18:36:00 - [27] - Quote Skyhound Solbrave wrote: Bethhy wrote: SILENTSAM 69 wrote: MacGoogles iS-me-name wrote: And if you were to ask someone at any of these venders about questions relating Dust 514, they will have no clue what you are talking about.. c'mon CCP Why does it matter if vendors know about a game they will never sell? A huge advertising campaign might help. I don't think it matters if new people come into the game on its first day. The game will likely grow over time. The people that work for those vendors in the relative field are gamer's themselfs, also usually people who will push to promote or inform about a title. Completely untrue, I have been to plenty major game retailers and they usually don't know jack about games. At best they will have some knowledge on basic stuff of major titles. (Employee of any gaming store) "Right so your looking for an RPG have you tried COD?" "Right so your looking for an MMO with rich lore and a dedicated community have you thought about BF3" "Hmm An FPS you want, let me think about it..." "oh wait have you tried this free game called DUST that we dont sell" Spot the most unlikely quote :P
Buster Friently Rosen Association 425	Posted - 2013.05.13 18:38:00 - [28] - Quote IMHO, PVE needs to be in before any major push is done anyway. Players already have the wrong idea that dust is supposed to be just a lobby based shooter. It isn't. While I think it's kind of funny to watch reactions as more RPG elements are added, we don't need a huge influx of players now. We might want them once all the core features are in. Also, word of mouth marketing is actually the best. Double plus for it being cheap.
Cpt Murd0ck Sanmatar Kelkoons Minmatar Republic 167	Posted - 2013.05.13 18:40:00 - [29] - Quote Buster Friently wrote: IMHO, PVE needs to be in before any major push is done anyway. Players already have the wrong idea that dust is supposed to be just a lobby based shooter. It isn't. While I think it's kind of funny to watch reactions as more RPG elements are added, we don't need a huge influx of players now. We might want them once all the core features are in. Also, word of mouth marketing is actually the best. Double plus for it being cheap. I love DUST don't get me wrong and I will most likley be flamed for saying this but it IS a lobby shooter. Its a massive, lore rich, persistant lobby shooter. and I love it all the same
da GAND Reaper Galactic ROFL BROS 0	Posted - 2013.05.13 18:40:00 - [30] - Quote Buster Friently wrote: IMHO, PVE needs to be in before any major push is done anyway. Players already have the wrong idea that dust is supposed to be just a lobby based shooter. It isn't. While I think it's kind of funny to watch reactions as more RPG elements are added, we don't need a huge influx of players now. We might want them once all the core features are in. Also, word of mouth marketing is actually the best. Double plus for it being cheap. So should they wait to advertise Dust until they get PVE in Dust ?

BMSTUBBY KILL-EM-QUICK RISE of LEGION 213	Posted - 2013.05.13 18:48:00 - [31] - Quote Bethhy wrote: CCP, I'm pleading with you to actually promote your game And/Or do not use EVE online's Promotions team because in general they are even worse in the North American market for promotion. CCP knows better. You can slap some makeup on a pile of sht but underneath it is still a pile of sht. If they can get PC to succeed they may look into running that commercial, but until then they need to replace this pile of sh*t with a decent game.
Buster Friently Rosen Association 425	Posted - 2013.05.13 18:50:00 - [32] - Quote Cpt Murd0ck wrote: Buster Friently wrote: IMHO, PVE needs to be in before any major push is done anyway. Players already have the wrong idea that dust is supposed to be just a lobby based shooter. It isn't. While I think it's kind of funny to watch reactions as more RPG elements are added, we don't need a huge influx of players now. We might want them once all the core features are in. Also, word of mouth marketing is actually the best. Double plus for it being cheap. I love DUST don't get me wrong and I will most likley be flamed for saying this but it IS a lobby shooter. Its a massive, lore rich, persistant lobby shooter. and I love it all the same It currently is a lobby shooter. That's my point. It won't stay there.
Buster Friently Rosen Association 425	Posted - 2013.05.13 18:51:00 - [33] - Quote da GAND wrote: Buster Friently wrote: IMHO, PVE needs to be in before any major push is done anyway. Players already have the wrong idea that dust is supposed to be just a lobby based shooter. It isn't. While I think it's kind of funny to watch reactions as more RPG elements are added, we don't need a huge influx of players now. We might want them once all the core features are in. Also, word of mouth marketing is actually the best. Double plus for it being cheap. So should they wait to advertise Dust until they get PVE in Dust ? I think so, but then again, I don't work for CCP.
DUST Fiend OSG Planetary Operations Covert Intervention 3008	Posted - 2013.05.13 18:56:00 - [34] - Quote You remember back when Fallout 3 came out, and places like Game Stop got the big fallout guy? Yea, think that, but DUST. Same goes for those card board displays that you get as a retailer where you just put the thing together and it's all 3D and awesome. Posters, little hangy thingys, you name it, they make it. The problem is a big push like that is expensive, and needs to have a good ROI or it's pretty much pointless. DUST isn't at the point where a large market push would retain enough people and hence spread and grow quicker. It still needs work, the financial plan is clearly still being worked on, and it's just too SOON (tm) for a move like that, in my opinion.
Cpt Murd0ck Sanmatar Kelkoons Minmatar Republic 169	Posted - 2013.05.13 19:06:00 - [35] - Quote Buster Friently wrote: Cpt Murd0ck wrote: Buster Friently wrote: IMHO, PVE needs to be in before any major push is done anyway. Players already have the wrong idea that dust is supposed to be just a lobby based shooter. It isn't. While I think it's kind of funny to watch reactions as more RPG elements are added, we don't need a huge influx of players now. We might want them once all the core features are in. Also, word of mouth marketing is actually the best. Double plus for it being cheap. I love DUST don't get me wrong and I will most likley be flamed for saying this but it IS a lobby shooter. Its a massive, lore rich, persistant lobby shooter. and I love it all the same It currently is a lobby shooter. That's my point. It won't stay there. But it will it will be a lobby shooter with drones and persistant planets.... until I turn DUST on one day get out of bed open the MQ door and jump a shuttle down to the surface for a walk about with my mates it'll be a looby shooter but thats fine because it'll be the best fukin looby shooter the world has ever seen :P
Bethhy Not Guilty EoN. 34	Posted - 2013.05.13 19:19:00 - [36] - Quote Cpt Murd0ck wrote: Completely untrue, I have been to plenty major game retailers and they usually don't know jack about games. At best they will have some knowledge on basic stuff of major titles. (Employee of any gaming store) "Right so your looking for an RPG have you tried COD?" "Right so your looking for an MMO with rich lore and a dedicated community have you thought about BF3" "Hmm An FPS you want, let me think about it..." "oh wait have you tried this free game called DUST that we dont sell" Spot the most unlikely quote :P Sure there is always exceptions to any case, but in majority its vastly adverse to your case. Specially in gaming exclusive stores, there is even endless lore in TV, movies and books though not completely accurate to real life... there is certain merit to it. World of warcraft even though a free download and completely able to handle a game purchase transaction with no third party vendor offered a download CD for 2 dollars USD, that sat on counters to promote the product... also marketing the product to some people with large download bandwidth limits. The fact is that a majority of us aren't marketing "wiz'es" who know the most efficient marketing means to spend any companies money. But game launch is upon us and there is barely any noise, a DUST 514 themed PSN card... a Downloader CD in stores.. and that does not help the company or the players to grow the player base.
Daxxis KANNAH Tronhadar Free Guard Minmatar Republic 14	Posted - 2013.05.13 19:32:00 - [37] - Quote da GAND wrote: Buster Friently wrote: IMHO, PVE needs to be in before any major push is done anyway. Players already have the wrong idea that dust is supposed to be just a lobby based shooter. It isn't. While I think it's kind of funny to watch reactions as more RPG elements are added, we don't need a huge influx of players now. We might want them once all the core features are in. Also, word of mouth marketing is actually the best. Double plus for it being cheap. So should they wait to advertise Dust until they get PVE in Dust ? Maybe. They definitely need something more accessible with more content for new players to get into and fell like they are progressing. You want new players to feel like they are doing well and comfortable with good gear before they can venture out to get trucked by better players. Then they are like whoa... well I got to get that and that and I will pay or put in the time to get that stuff because all of this is so cool.


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