DUST Search - Launch is a week away, wheres the advertising?

Keyser Soze VerbalKint wrote:

NOT slap26 wrote:

Cyn Bruin wrote:

CCP Eterne wrote:

David Reid (aka CCP Pokethulu) actually spoke a bit about our marketing at the CCP Presents presentation at Fanfest. Essentially, while our launch is on the 14th, we are not going to be doing a full marketing push on the game until further down the line. We believe in taking a more grassroots approach to marketing our games rather than a full on marketing blitz.

Thank you for taking the time to answer the question. I admit I have been wondering why SONY/CCP is stealth launching the game to the public.

I understand the Grassroots approach, save money on advertising that can hopefully be funneled into the game's development. I just hope there is a community that supports this game whenever you guys decide to start this PR campaign.

Because I have to admit I was a little taken aback by how few people are actually on this client (avgs. about 4.5k), I thought it would be in the 10-20k or so mark. And with the next patch bringing new weps and PC, what better time to get the public involved in it.

We will see how many people are on during peek hours this weekend. World of Tanks averages 30k+ on the NA server durring peak hours, and around 10k on off hours.

Long story short we need a larger playerbase for this game to succeed.

You need a good way to get new players involved in FPS that DOES NOT involve relegating them to PVE stuff. Larger starting SP, uncapped SP and shorter time to specialization with more variety in suits(varying module, cpu, pg, equipment and bonuses both in class and race till you get like idk 80 just in suits as a hypothetical, yea yea i know power creewp whatever this approach isn't working and before the EVE guys quote EVE to me this is an FPS and its on console, understand your market).


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Abron Garr Amarr Templars Amarr Empire 260	Posted - 2013.05.07 22:16:00 - [1] - Quote Keyser Soze VerbalKint wrote: NOT slap26 wrote: Cyn Bruin wrote: CCP Eterne wrote: David Reid (aka CCP Pokethulu) actually spoke a bit about our marketing at the CCP Presents presentation at Fanfest. Essentially, while our launch is on the 14th, we are not going to be doing a full marketing push on the game until further down the line. We believe in taking a more grassroots approach to marketing our games rather than a full on marketing blitz. Thank you for taking the time to answer the question. I admit I have been wondering why SONY/CCP is stealth launching the game to the public. I understand the Grassroots approach, save money on advertising that can hopefully be funneled into the game's development. I just hope there is a community that supports this game whenever you guys decide to start this PR campaign. Because I have to admit I was a little taken aback by how few people are actually on this client (avgs. about 4.5k), I thought it would be in the 10-20k or so mark. And with the next patch bringing new weps and PC, what better time to get the public involved in it. We will see how many people are on during peek hours this weekend. World of Tanks averages 30k+ on the NA server durring peak hours, and around 10k on off hours. Long story short we need a larger playerbase for this game to succeed. You need a good way to get new players involved in FPS that DOES NOT involve relegating them to PVE stuff. Larger starting SP, uncapped SP and shorter time to specialization with more variety in suits(varying module, cpu, pg, equipment and bonuses both in class and race till you get like idk 80 just in suits as a hypothetical, yea yea i know power creewp whatever this approach isn't working and before the EVE guys quote EVE to me this is an FPS and its on console, understand your market). I agree. PvE is a two-edged sword. It retains some people who are newer to FPS and want to ease themselves in but it also becomes too comfortable, aka boring. Another problem with PvE is that players, at least in EvE, feel like they need just one more Billion isk, or just one more skill book, or one more skill to level V before they can start PvPing. Dust, at least, throws you straight into the fight whether you're ready or not. Unfortunately, that also turns off many people when they get deleted by better gear. There's a balanced way to handle the extremes and I hope CCP finds it.