If I could throw in my two cents on Immersion factors, I would suggest making the corps you fight for in Public Matches be a bit more focused, and help drive a "player-centric" lore angle that is so important to New Eden.

To do this I would propose the following steps:

Reduce the number of corps that can be "drawn" as the Attacker and Defender to a much smaller pool. (For instance, only Quafe, Core Complexion, and Effir And Co)

Potentially differ these pools by game type. (So different corporations will be drawn for attacker and defender in Acquisition than in Skirmish)

Keep track of which corp wins and which corp loses. (As far as we know CCP already keeps a track of win / losses for matches, so adding a collection metric based on the actual corps should not be too difficult)

Finally, add in some lore snippets and news based on weekly / monthly statistics, with a bit of lore explaining why Quafe is so fevered about hiring mercenaries to go kick the teeth in of Core Complexion, with these news segments including some data on win / loss ratios, and "MVPs" who were essential in the operations.

Even potentially tie in some rewards or store items based on these outcomes. (Example, Quafe suits going on sale, or Core Complexion introducing a new SKIN)

The idea here is to make the world feel more alive by having lore created around player action, rather than lore being independent of player action. Having those corp tags pop up on public matches should give players a reason to care about them. The idea has a low impact development cost (as it mostly involves slimming down the possible pool of corps to pull from when making contract sides and keeping track of metrics we likely already have) And the lore / news updates do not have to be that involved or frequent. (Weekly at max, monthly at min)