Read solutions at bottom for TL;DR

Im sorry CCP, but i have to be honest with you. The boxes are trash.

Let me put it this way - if i pay money to open a box, that box better not contain a middle finger on a spring that pops out like some perverted jack-in-the-box. Thats basically what it is when you give your paying customers a handfull of fancy starter fits or a skill book they already own, or some basic gear - lets face it if i wanted basic gear and didnt have the SP for it i'd be better off getting a booster and playing like, 2 matches, tops. Lets not kid ourselves, a key is far more valuable than even a specialization skillbook (800k isk)

Rattati, in another thread (regarding skillbooks) you chastised players for their (rightful) anger at receiving a skillbook, and claimed that these players must not care about new players very much - this is far from the truth for several reasons.
First off - how many new players are going to open them? Lets be honest here. Additionally, what use do new players have a handful of basic fits? Chances are those 15 suits wont last 1 game.
Additionally, with my previous point about new player life expectancy in mind - what use do these players have for officer weapons?

ADV gear i can understand as being useful for new players... if it was rewarded in numbers greater than 60 at a time (more for modules) and proto gear can be occasionally usefull for mid level players that frequently run with a squad but arent skilled into proto. Aside from that, the only other things useful for new players currently in the boxes are BPOs and boosters

most times i open a box i end up dissappointed. Spamming players with 6-10 boxes full of trash that just clutter their inventory isnt how you monetize a game, and it isnt conductive to getting players to buy more keys in the future or respect you as developers. Now im not saying that every time i open a box i should get a BPO - what i am saying is that the current rewards simply dont measure up.

As far as solutions go, the only real solution is to increase the quantity and quality of the contents.
-No more basic gear (suits, guns, mods)
-No more skillbooks.
-No more starter fits.
-Advanced gear should be 50-70 for suits and guns, 200ish for modules.
-Proto should be 20-25 for suits and guns, 75ish for modules.
-As far as BPOs and boosters go, the current rate is fine ( i say this having gotten no BPOs after opening 16 boxes)
-More reliability in officer weapons. Ive heard of people getting up to 4 from one box (can someone confirm?) But ive only ever gotten 1 from 4 separate crates and 2 from one other crate.

In closing i just want to be honest - i planned on buying keys after this event, depending on how much i wanted the BPOs. After getting starter fits and basic suits from the vast majority of the free keys i got so far, i wasnt so certain. Then i got a skillbook. a ******* caldari medium frame skillbook (that i already had trained) and that settled it - the keys simply werent worth my money.

The ball is in your court, CCP, but all your players agree - skillbooks and basic suits arent worth the effort needed to buy the damn keys - atleast not when they are worth AUR.

My advice to the OP: Just use the free keys you get in salvage or for completing daily missions. Don't buy them. That way it is nothing but free to you.

My advice to the OP: Just use the free keys you get in salvage or for completing daily missions. Don't buy them. That way it is nothing but free to you.

The keys aren't worth anything anyway. Trust me on that.

Just silently give CCP all your money.

My advice to the OP: Just use the free keys you get in salvage or for completing daily missions. Don't buy them. That way it is nothing but free to you.

This just became possible because you use to have to activate instant boosters ( aurum ) for a key in a daily .

Now their mixing it up more to my surprise and liking .