I have been doing a lot of thinking about this and I think there needs to be some communication between CPM and CSM on this to get CCP working on these things as a unifies effort (at least it doesn't seem like it happens right now). They need joint development not 2 separate entities working on their own ideas (One universe/One war/Two sets of ideas?)

My Ideas currently are around faction warfare as I have an eve pilot who has some small involvement in it.

Currently Eve pilots flip the system ownership by running small PVE sites and having to stay in range of a marker for a certain length of time. The more sites that are run the more dust battles are spawned in that system (as I understand it) and the more dust battles that are won by your faction the quicker the sites the EVE players run flip the ownership...

This seems to have a nice symbiosis to it but if the system is going to flip eventually anyway why would the eve pilot care?

Now Imagine if owning planets was really the key to system ownership.

Imagine layers of space superiority around each conquerable planet in an FW system.... each planet contributing to the system ownership.

Deep space Engagement -
In EvE the pilots must declare their intent to capture a system by engaging the enemy fleets spread throughout the system (as they are now). There are only a few of these that spawn at any one time and are simply used to contest that system rather than flip it the way they are now.

Space Superiority - PVE sites.
These are similar to the standard EVE sites that appear in an FW system maybe higher end that need a bigger ship/more ships. Instead of appearing all over the place they are grouped about planets. Imagine its the systems owners deploying their fleet to engage attackers. If the enemy wins enough of these they have space superiority around a particular planet. They do not own the system however. When a site is being run it appears on the overview for anyone in the system just as it does now to announce a PVP opportunity to the enemy.

If a faction gains space superiority the world is flagged to all EVE FW pilots as being contested, and Battles for mercs begin to spawn on that world or worlds (attacking multiple planets if superiority is gained over more than one world?.)

Orbital Superiority - The district Satellites.
when a battle begins on the planet the district satellite activates and people can warp to it to support their faction on the ground. The existing mechanic in eve is that you stay around the satellite for a period of time to connect to it then the mercs can call in a OB. This gives an advantage to the mercs fighting on the same side as the pilots with orbital superiority.

Planetside Superiority (excuse the poor choice of words)

The dust mercs have won (or lost) with the aid or hindrance of their EVE buddies. The world has been captured and the system Ownership slides towards (or stays with) the winning side.

The above smacks a little of where eve goes dust mercs follow. However I think Dust mercs should be able to raid a planet owned by the opposition to say hack its communications grid. Upon a successful raid all their allies are notified of a particular planets vulnerability (EVE and mercs alike) and must fight to get into the system while the enemy try to lock the system down. The attackers must then try to gain space and orbital superiority as above.

Or something, lol.....