Source:
http://community.eveonline.com/news/dev-blogs/the-new-eden-store/

CCP could take what they did for Eve Online: Kronos and apply it to Legion if they want players to be motivated into spending AUR. The Eve Store is a perfect example.

Vanity items such a paint job for the suits is a good start. Another, more consumable alternative, is a paint job of the weapons and vehicles which, like the paint BPCs of the Eve Store, require an actual item to be processed and then emerge as a customized consumable. Since vehicles like the HAV, LAV, and Dropship have a relatively long life cycle (the moment they are created to the moment they are destroyed), those are good assets to start with. Imagine seeing Cat Merc driving around with a Hell-No Kitty HAV. XD

If your point is that PLEX in Eve is pay2win, then bear in mind that you have to keep spending money on plex, but with BPOS you pay once for a permanent advantage. This is bad game design.

CCP Z already confirmed that he wants to abolish any P2W MTX so i'm pretty sure AUR gear as well as boosters go right into the bin, leaving mostly vanity and mild convenience offerings as likely revenue streams.

That's actually one of the things in Legion I'm really exited about, provided he can convince the higher-ups of the viability.

1. Because I hate them.

2. Because, in the most inflexible definition of the term, they are.

AUR gear, when viewed from within the confines of the game, translates into a free (since AUR is not a in game currency in that sense and won't be in Legion afaik) and abundant source of items which are otherwise inherently scarce and valuable. This alone is three strikes and out. The fact that faction stuff is identical in function doesn't change that since getting it does not circumvent the in-game economy. Its means of aquisition varies from ISK gear but still happenes within the boundaries of the game.

The aquisition of AUR gear does not.

The case of boosters is a bit more murky since the extra SP does not necessarily translate into a permanent in-game advantage. But when you understand SP as a form of resource then the question of whether or not the extra SP leads to any advantages becomes subsidiary. Buying in-game resources for real world currency is prototypical for p2w models.

The only way to save at least active boosters into legion (which I don't think is a worthwhile thing to do, mind you) would be to change their multiplier to deduct from the weekly cap just like normal active SP so that it becomes a pure convenience item without any capacity to generate more SP than otherwise possible.