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Zero Harpuia
WarRavens Orion Empire
447
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Posted - 2013.05.09 02:03:00 -
[1] - Quote
Winsaucerer wrote:Arramakaian Eka wrote: edit: as someone who works in corporate finance for a living, refunding AUR items at their current price would inflate CCP's liability to their customers (players). Depending on how many of these BPOs are out there, we could talk about hundreds or millions of euros. It will not happen. Period.
I acknowledge that your professional life gives you expertise that I lack, but just stating it does not help me understand. And it won't be millions of euros :) As it stands, I think that I have provided a compelling reason to think that even if not a good choice for CCP economics, a refund isn't obviously a bad choice either. Combine that with the customers who are genuinely harmed by the lack of a refund, and then you have a strong case in favour of refund. Now, you suggest that there is some liability towards customers that CCP would increase by a refund. But I don't see how this follows. Right now CCP has a liability in terms of providing and maintaining these BPO's in our inventory. If they were to refund AUR, they would shift that liability from one system to another. It merely gives players the ability to *change* their digital stock. The system's are in place, so I don't see how this represents an increase in a form of liability. CCP needs to either maintain their AUR wallet and the ability to purchase items, or maintain their already purchased digital items. And they already do both those things, and plan to continue to do so. But besides all this, there is the question of whether a refund will *cost* them. That's where my previous arguments enter. Does a refund potentially make them more real world $$? That seems to me an open question, and the answer is not obviously "No".
Actually, what Eka meant was the part on a spreadsheet labelled Liability, not the commonly thought of idea of A LIABILITY. In accounting, a liability is wherever you stand to have lost money, whether on a bad investment, damages, upkeep, etc. Just wanted to clear that up. Going to college was now not a complete waste :D
Productively, they need to give some form of refund, else their PR is gonna fall like a Dropship on a crash couse with a couple of Breach Forges, but giving a full refund at current prices puts them at a massive disadvantage and costs them, theoretically of course I don't have numbers, a ton of the green stuff. However, not giving a refund and expecting the EVE free market to sort itself out once DUST fully links to EVE will cause a massive gulf of distrust, which may prevent further sales in some, but in a principle I like to call the 'You're EA's Whipping Boy Syndrome', they may be able to take the hit because some people will just keep coming back. There needs to be some kind of middle ground, worked out carefully between the players and the company. NOT through the CPM or whatever their acronym is, although they could help get the ball rolling. This has GOT to be done by the monetarily invested players and the company they invested stock in.
Finally, I didn't buy any AURUM crap because you have to be an utter MORON to buy into a Beta title, WOOPWOOPWOOPWOOPWOOP!!! |
Zero Harpuia
WarRavens Orion Empire
447
|
Posted - 2013.05.09 02:36:00 -
[2] - Quote
Winsaucerer wrote:Zero Harpuia wrote:
Actually, what Eka meant was the part on a spreadsheet labelled Liability, not the commonly thought of idea of A LIABILITY. In accounting, a liability is wherever you stand to have lost money, whether on a bad investment, damages, upkeep, etc. Just wanted to clear that up. Going to college was now not a complete waste :D
This I had actually realised :) But I didn't think this was Eka's point, because it doesn't make any sense. You give CCP real world money, they give you Aurum in return. Aurum can be converted into whatever goods are available on market at the time. And these are digital goods. So it's not like you have a $3000 credit with a store that has to give you an item that they could have sold to someone else. CCP has an effectively infinite supply of these things...so the costs are merely in terms of server maintenance, electricity costs, and the code necessary to continue the existence of these digital goods -- code that will be in place anyway. If this is to count as a liability in the sense you describe, then it has to be the case that refunding AUR for all these BPO's is going to reduce CCP's revenue in some direct way. It's not going to in the same way a typical store credit would. It's going to in a simple way - the handful of beneficiaries of a refund will potentially not purchase some aurum for $$ that they otherwise would have. And then there's the flip side -- it may actually INCREASE revenue in terms of distributing the damage of a flood of AUR items over many items, instead of a few. That's the case I've been trying to make. Quote:Productively, they need to give some form of refund, else their PR is gonna fall like a Dropship on a crash couse with a couple of Breach Forges, but giving a full refund at current prices puts them at a massive disadvantage and costs them, theoretically of course I don't have numbers, a ton of the green stuff. I don't think this is the case. This is what I have been trying to argue. It is at the very least not obvious that this will be a disadvantage to them at all, let alone a massive one. Digital items just don't work in the same way as real world physical goods, though they have similarities. I'm sure you're aware of, for example, the ridiculous way some "income lost to piracy" values are calculated. There are many subtleties that must be considered. And then there is the obvious disadvantage of not refunding, in terms of some disgruntled customers and lack of trust, which you rightly point out in a part I didn't quote.
I understand the concept of digital goods sales and all the smoke and mirrors that cloud the issue to prevent fair play (I'm not buying a full price download only game PSN, stop screwing with me :l) , but I think that may be part of the issue. When a brick-and-mortar store gives a refund, there is a net zero exchange of funds. I payed 59.99 for this new game, and returned it for the same price in refund because (insert reason here). Here however, there is a disconnect. They want to give refunds in Aurum for the objects, but because they can just dictate the price of an object willynilly here as has been demonstrated several times throughout the last build, the Aurum the object is now worth is far more than the initial investment, which causes a loss. I'm sure you understand this, but I just wanted to lay the groundwork because I hate it when people go 'as you should already know' and leave it at that.
If they do give out Aurum refunds, do they give them as refund of purchase, or cash-in of stock? Players had no way of knowing they were buying a stock, so it feels odd to punish them with that being the reason, that they 'played the market.' On the other hand, if they return purchase price the players may feel cheated because, even though they received their exact investment, that investment has far less mileage in the current build. CCP's hands are tied, likely due to marketing or accounting needing to keep them from saying anything definite and forcing the issue. No one is at fault, but CCP needs to find a way to keep a dialogue open about it. Not everyone will be happy no matter the outcome, but totally shutting out discussion will cause discourse to devolve into rage and abject demonization. I do not have an answer, all I have are questions and facts. I have no stake in this issue, but I hope that I helped shed some light on it for those who do. Keep up the discourse, for when we fall to pointing fingers and pitchfork rattling, nobody wins.
....I was THIS close to saying ....then the TERRORISTS win! to match the zinger of my previous post, but it just didn't feel right, so enjoy this hypothetical alternate ending. Copy and paste if needed. |
Zero Harpuia
WarRavens Orion Empire
447
|
Posted - 2013.05.09 03:46:00 -
[3] - Quote
Winsaucerer wrote:Zero Harpuia wrote:They want to give refunds in Aurum for the objects, but because they can just dictate the price of an object willynilly here as has been demonstrated several times throughout the last build, the Aurum the object is now worth is far more than the initial investment, which causes a loss. I'm sure you understand this, but I just wanted to lay the groundwork because I hate it when people go 'as you should already know' and leave it at that. This is central to the very point I have been making. The change has already happened -- the AUR price of these items has gone up. As soon as these items are able to be sold for ISK, CCP starts making a loss. It doesn't matter if they refund or not, they make a loss. My central point has been this: it is not obvious that their loss will be greater if they refund now, than if they don't refund and later allow these items to be sold for ISK (which, in the spirit of the kind of game EVE is, they should allow). I'm not sure that you actually disagree with me so much as you aren't really commenting on the arguments I've made. So I don't know if I disagree with you, either :)
True, we are talking past each other a bit. My statement isn't at odds with yours, it's just that the options as I see them are for CCP to give a current-price, stock market-like refund and have a loss, let them keep their CPOs, which causes player discontent and loss due to devaluing of the BPOs, or give original value refunds, which has a chance of causing player discontent. There is also the extra option of coming to a mutually beneficial plan after a dialogue has been opened. I do not disagree with you, I just want all four options to be looked at instead of people being for or against the two most talked of options, refund at current and don't refund period. I should have been more clear.
I can't think of a joke due to low blood sugar, so here is a reaction video of DUST Aurum purchasers to this issue. http://www.youtube.com/watch?feature=endscreen&v=omLve_vezbA&NR=1 |
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