DUST Search - Advertisement for Aur? Part 1 (EVE Online Billboards)

Gunthar Bundar wrote:

Elijah Sol' Dzusaki wrote:

Zion Shad wrote:

Noc Tempre wrote:

AUR only. If they make it for ISK people could spam it with virtual money ads devaluing the feature to the point it wouldn't be worth spending real money on.

Going off what Gunthar is say about being able to turn ISK in to AUR then having the Adds pure Aur wouldn't be a problem

But that would become too expensive for the smaller corps that need advertisement.

Have you seen a mom and pop restaurant down the corner have their own Super Bowl advertisement?

Step back a moment and think about this. If there are only so many advertisement spaces on the billboards, who determines which ads get placement? Should it rotate through all available ads? In that case, it doesn't matter how much money a smaller corp can place, the larger corps, with more isk can place 100x the amount of ads they can if it's a low isk investment. If it's player controlled, then the spots will sell to the highest bidder, again making it so smaller corps can't get ads in.

The only way to try and control it is to make it one ad per corp, but what stops a player from creating alts and making their own ads if it's isk cheap? The truth is, small corps will exist for groups of friends but may never end up totally thriving in null sec/low sec without some kind of prop from either large purse EVE corps or an extremely skilled niche they fill, like if a feature is introduced that requires almost total sp investment for months in order to excel in, that no one else likes.

AUR balances this inequality giving the small corps a chance albeit at a real world cost. Making it possible for a Dust corp to purchase advertisement using AUR, while also providing them the option of saving ISK for months on end in order to advertise, gives them the chance to get in the game from the start. But there has to be a cost, and it has to be one that discourages alt abuse.

[Edit] Look at steam greenlight for a good real world example of what happens when there is no initial control.

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Zion Shad ZionTCD Legacy Rising 1620	Posted - 2012.11.27 04:56:00 - [1] - Quote This isn't a new idea, but it is worth revisiting for the benefits it can provide both DUST 514 and EVE Online During my last talk with CCP CMDR WANG on Podside (#49 on iTunes) I brought up the idea of in game Corp adds. With the TVs in our Q's and even the billboard floating around in New Eden by jump gates, why not fill them with adds and news from player made Corp instead of worthless NPC Jib. They say we run the story line why not some of its content as well When CMDR WANG listen to the Idea he simply asked if we mind the adds be paid by Aur or ISK? Our reply was both. Have packages for ISK adds and AUR adds. One of the hardest things in EVE is getting your name and service out to the pub. I believe this would be a great way to due so, but what are your thoughts and would you use it? This could bring another type of an ISK Sink to New Eden (See link below). It could also provide more AUR puchases to help fund the bettering of DUST 514 and EVE online, while aiding Corps in bettering themselves. PS ignore the trolls and be real : this was written on iPhone EDIT: To clarify and spread understanding, Video production is costly and so the AUR cost would have to make up for the production cost and air time. But I have done a lot in the lines of voice over work and even radio add's that have been far more successful then most TV Add's. So in this light (and keeping the cost of AUR add's in mind) I would imagine most screen add's(not all) would be a brief 10-15 sec add with voice over work and added lively images (pics) on the in Q screen. these are popular in radio and I believe work perfect for EVE. Billboard and poster adds would be general (brief description of the corp with in game logo and contact info) and even have miscellaneous adds (like war dec, bounty and contract announcements) that can be purchased as well. Sample of my work in radio caution M rated "Wing Man" (all voices were mine including the women) Links: Dust as an ISK Sink Advertisement for Aur? Blog Post
Elijah Sol' Dzusaki Onward Defrosted Tuna Team 485	Posted - 2012.11.27 04:57:00 - [2] - Quote Go! Defrosted Tuna Team! wants ad's
Vermaak Doe SVER True Blood Unclaimed. 384	Posted - 2012.11.27 04:58:00 - [3] - Quote I don't see anything wrong with this and it could help a small dedicated corp become known
Zion Shad ZionTCD Legacy Rising 1620	Posted - 2012.11.27 05:02:00 - [4] - Quote Elijah Sol' Dzusaki wrote: Go! Defrosted Tuna Team! wants ad's So you think AUR would be a fare payment type for this (like in game TV adds or tourney live streams)?
Elijah Sol' Dzusaki Onward Defrosted Tuna Team 485	Posted - 2012.11.27 05:04:00 - [5] - Quote Zion Shad wrote: Elijah Sol' Dzusaki wrote: Go! Defrosted Tuna Team! wants ad's So you think AUR would be a fare payment type for this (like in game TV adds or tourney live streams)? No, ISK ftw. I don't plan to put a dime into this game unless CCP gives me a good reason to.
Elijah Sol' Dzusaki Onward Defrosted Tuna Team 485	Posted - 2012.11.27 05:12:00 - [6] - Quote BTW when you say in game TV adds do you mean videos or Just like a picture? Could Make videos AUR and Pictures ISK?
Piercing Serenity Pink Fluffy Bounty Hunterz RISE of LEGION 181	Posted - 2012.11.27 05:36:00 - [7] - Quote I'd say: "Give AUR users the option to make their ads more detailed, but keep the basic options open to both users". To me, it should be like the difference between the free and paid version of Garage Band. If you have the insight and creativity, you could make a great song or beat with the free version. If you pay for all of the components, you'll have an easier time making a great song or beat, but not necessarily a better one. I am afraid that because videos are so much more engaging than pictures, AUR spenders will be able to pay their way into the forefront of the ad space. Ads should be rated and viewed based on how creative and elegant they are, not because a lackluster promoter who paid for a 30 second video took the spot of an amazing picture.
Zion Shad ZionTCD Legacy Rising 1620	Posted - 2012.11.27 08:34:00 - [8] - Quote Elijah Sol' Dzusaki wrote: BTW when you say in game TV adds do you mean videos or Just like a picture? Could Make videos AUR and Pictures ISK? The pic adds could be a number of things such as recruiting or putting more interest on a contract then just trying to get your corp hired. These can be on an individual level. They would still serve an important function even is you feel one function wouldn't work, but you never know where you might be in a time of need ;) In regards too video adds, I have added a edit to the OP about cost, but also provided an idea. I'm trying to keep in mind the user base and the normal game budget we norm gamers carry. The Idea behind AUR and ISK is that a newer DUST corp that doesn't make a lot of ISK as say more established EVE Corps can still do add's for AUR to get whatever message they want out to the pub. I say that if this is a liked idea lets get CCP to come up with examples and we can fine tune from there Piercing Serenity wrote: I am afraid that because videos are so much more engaging than pictures, AUR spenders will be able to pay their way into the forefront of the ad space... I was a big fan of the old Radio programs of "the Shadow", "Have Gun Will Travel" and even the "Twilight Zone" and find audio very captivating. If you add a pic to that, then you wouldn't need much else :)
Zion Shadow Doomheim 19	Posted - 2012.11.27 08:52:00 - [9] - Quote Save
Vexen Krios Doomheim 95	Posted - 2012.11.27 09:05:00 - [10] - Quote its a good idea, but however they work out the ISK and AUR variants is going to be difficult..its an ad...maybe AUR ads allow more content or more time on screen? But i believe letting players cycle through the adds would be an even better addition...say someone sees the ad on a billboard...doesn't really care for that corp. but everytime they pass a billboard that same corp is still there. Why not have a place where they can cycle through the ads in their merc quarters?

Laurent Cazaderon Villore Sec Ops Gallente Federation 1155	Posted - 2012.11.27 11:10:00 - [11] - Quote I like those ideas. They're fun and immersive. Yet, i'd rather see that implement in the future, after release. So focus stays on core gameplay and EVE-Dust game interactions
The dark cloud Seraphim Initiative. CRONOS. 1060	Posted - 2012.11.27 12:03:00 - [12] - Quote Good corps wont need something that silly. Battleresults allways speak for itself.
Sytonis Auran Valor Coalition RISE of LEGION 52	Posted - 2012.11.27 14:57:00 - [13] - Quote The dark cloud wrote: Good corps wont need something that silly. Battleresults allways speak for itself. Advertising the battle results?
Zion Shadow Doomheim 19	Posted - 2012.11.27 18:28:00 - [14] - Quote Vexen Krios wrote: its a good idea, but however they work out the ISK and AUR variants is going to be difficult..its an ad...maybe AUR ads allow more content or more time on screen? But i believe letting players cycle through the adds would be an even better addition...say someone sees the ad on a billboard...doesn't really care for that corp. but everytime they pass a billboard that same corp is still there. Why not have a place where they can cycle through the ads in their merc quarters? Being able to scroll over adds instead of being forced to watch a slide show would be great. We are not in the future, but we live in a time where we can fast forward commercials. AUR and ISK cost for airtime and production would be simpler then in the real would. I donGÇÖt believe CCP would have trouble producing a GÇ£menuGÇ¥ and they have a lot of experience with voice actors. Sytonis Auran wrote: The dark cloud wrote: Good corps wont need something that silly. Battleresults allways speak for itself. Advertising the battle results? Agreed!
Gunthar Bundar Circle of Huskarl Minmatar Republic 11	Posted - 2012.11.27 18:51:00 - [15] - Quote The dark cloud wrote: Good corps wont need something that silly. Battleresults allways speak for itself. I'd wager that war is 10% bullets, 90% advertising. Since AUR is purchasable using ISK in EVE, there is no reason to not have the advertisements be available to purchase using only AUR. This is a very good idea, hope to see it implemented, especially since the EVE team can throw it into the game engine without diverting any resources away from the dust devs.
Noc Tempre Imperfects Negative-Feedback 1170	Posted - 2012.11.27 18:54:00 - [16] - Quote AUR only. If they make it for ISK people could spam it with virtual money ads devaluing the feature to the point it wouldn't be worth spending real money on.
Elijah Sol' Dzusaki Onward Defrosted Tuna Team 485	Posted - 2012.11.27 18:59:00 - [17] - Quote Noc Tempre wrote: AUR only. If they make it for ISK people could spam it with virtual money ads devaluing the feature to the point it wouldn't be worth spending real money on. Not if it costs a lot.
Zion Shad ZionTCD Legacy Rising 1620	Posted - 2012.11.27 19:03:00 - [18] - Quote Noc Tempre wrote: AUR only. If they make it for ISK people could spam it with virtual money ads devaluing the feature to the point it wouldn't be worth spending real money on. Going off what Gunthar is say about being able to turn ISK in to AUR then having the Adds pure Aur wouldn't be a problem. This can be done in eve. Now just needs to be in dust.
Elijah Sol' Dzusaki Onward Defrosted Tuna Team 485	Posted - 2012.11.27 19:04:00 - [19] - Quote Zion Shad wrote: Noc Tempre wrote: AUR only. If they make it for ISK people could spam it with virtual money ads devaluing the feature to the point it wouldn't be worth spending real money on. Going off what Gunthar is say about being able to turn ISK in to AUR then having the Adds pure Aur wouldn't be a problem But that would become too expensive for the smaller corps that need advertisement.
Gunthar Bundar Circle of Huskarl Minmatar Republic 11	Posted - 2012.11.27 19:33:00 - [20] - Quote Elijah Sol' Dzusaki wrote: Zion Shad wrote: Noc Tempre wrote: AUR only. If they make it for ISK people could spam it with virtual money ads devaluing the feature to the point it wouldn't be worth spending real money on. Going off what Gunthar is say about being able to turn ISK in to AUR then having the Adds pure Aur wouldn't be a problem But that would become too expensive for the smaller corps that need advertisement. Have you seen a mom and pop restaurant down the corner have their own Super Bowl advertisement? Step back a moment and think about this. If there are only so many advertisement spaces on the billboards, who determines which ads get placement? Should it rotate through all available ads? In that case, it doesn't matter how much money a smaller corp can place, the larger corps, with more isk can place 100x the amount of ads they can if it's a low isk investment. If it's player controlled, then the spots will sell to the highest bidder, again making it so smaller corps can't get ads in. The only way to try and control it is to make it one ad per corp, but what stops a player from creating alts and making their own ads if it's isk cheap? The truth is, small corps will exist for groups of friends but may never end up totally thriving in null sec/low sec without some kind of prop from either large purse EVE corps or an extremely skilled niche they fill, like if a feature is introduced that requires almost total sp investment for months in order to excel in, that no one else likes. AUR balances this inequality giving the small corps a chance albeit at a real world cost. Making it possible for a Dust corp to purchase advertisement using AUR, while also providing them the option of saving ISK for months on end in order to advertise, gives them the chance to get in the game from the start. But there has to be a cost, and it has to be one that discourages alt abuse. [Edit] Look at steam greenlight for a good real world example of what happens when there is no initial control.

Noc Tempre Imperfects Negative-Feedback 1170	Posted - 2012.11.27 19:39:00 - [21] - Quote Clarification - isk to aur direct is impossible. Also EVE to DUST aur transfer has been dismissed. As long as the advert is not a tradeable item as an intermediate step, AUR would be a safe way to restrict it. Even if it gets spammed, that means the game is making money which is good for everyone anyhow.
Elijah Sol' Dzusaki Onward Defrosted Tuna Team 485	Posted - 2012.11.27 19:45:00 - [22] - Quote Gunthar Bundar wrote: Elijah Sol' Dzusaki wrote: Zion Shad wrote: Noc Tempre wrote: AUR only. If they make it for ISK people could spam it with virtual money ads devaluing the feature to the point it wouldn't be worth spending real money on. Going off what Gunthar is say about being able to turn ISK in to AUR then having the Adds pure Aur wouldn't be a problem But that would become too expensive for the smaller corps that need advertisement. Have you seen a mom and pop restaurant down the corner have their own Super Bowl advertisement? Step back a moment and think about this. If there are only so many advertisement spaces on the billboards, who determines which ads get placement? Should it rotate through all available ads? In that case, it doesn't matter how much money a smaller corp can place, the larger corps, with more isk can place 100x the amount of ads they can if it's a low isk investment. If it's player controlled, then the spots will sell to the highest bidder, again making it so smaller corps can't get ads in. The only way to try and control it is to make it one ad per corp, but what stops a player from creating alts and making their own ads if it's isk cheap? The truth is, small corps will exist for groups of friends but may never end up totally thriving in null sec/low sec without some kind of prop from either large purse EVE corps or an extremely skilled niche they fill, like if a feature is introduced that requires almost total sp investment for months in order to excel in, that no one else likes. AUR balances this inequality giving the small corps a chance albeit at a real world cost. Making it possible for a Dust corp to purchase advertisement using AUR, while also providing them the option of saving ISK for months on end in order to advertise, gives them the chance to get in the game from the start. But there has to be a cost, and it has to be one that discourages alt abuse. [Edit] Look at steam greenlight for a good real world example of what happens when there is no initial control. You do Have a point but in real life there are cheap local ads. I am sure there are places where ads will be more expensive and other place where they are cheaper.
Gunthar Bundar Circle of Huskarl Minmatar Republic 11	Posted - 2012.11.27 19:47:00 - [23] - Quote Noc Tempre wrote: Clarification - isk to aur direct is impossible. Also EVE to DUST aur transfer has been dismissed. As long as the advert is not a tradeable item as an intermediate step, AUR would be a safe way to restrict it. Even if it gets spammed, that means the game is making money which is good for everyone anyhow. Interesting. I made my earlier post with the understanding we could transfer AUR between the programs. My bad. I would still assume though that they would allow contracts between players to swap AUR for isk,still assuring isk only corps could acquire AUR.
Noc Tempre Imperfects Negative-Feedback 1170	Posted - 2012.11.27 19:52:00 - [24] - Quote Gunthar Bundar wrote: Noc Tempre wrote: Clarification - isk to aur direct is impossible. Also EVE to DUST aur transfer has been dismissed. As long as the advert is not a tradeable item as an intermediate step, AUR would be a safe way to restrict it. Even if it gets spammed, that means the game is making money which is good for everyone anyhow. Interesting. I made my earlier post with the understanding we could transfer AUR between the programs. My bad. I would still assume though that they would allow contracts between players to swap AUR for isk,still assuring isk only corps could acquire AUR. AFAIK you can't even do that in eve. Still you could always send ISK to someone who then posts it for you, but AUR is still being spent which was my only concern.
Bob Deorum G I A N T 14	Posted - 2012.11.27 19:56:00 - [25] - Quote I think it would be cool to have a action sorta of thing with billboards and videos, so it starts at a set price and then people make bids on it to put there add up for a period of time like a week, the only issue I see with this is it would be hard to switch this scheme from aur to isk.
Noc Tempre Imperfects Negative-Feedback 1170	Posted - 2012.11.27 19:58:00 - [26] - Quote Bob Deorum wrote: I think it would be cool to have a action sorta of thing with billboards and videos, so it starts at a set price and then people make bids on it to put there add up for a period of time like a week, the only issue I see with this is it would be hard to switch this scheme from aur to isk. 1 AUR trumps any isk bid. There,now we have a system where you don't NEED AUR but it has decidedly more value.
J'Jor Da'Wg KILL-EM-QUICK RISE of LEGION 648	Posted - 2012.11.27 20:13:00 - [27] - Quote I suggested this quite awhile ago. An actual, dedicated Neocom section calles the Corporation Center. Player run ads, propaganda, corporation search functions, a corp message board, etc. could all be included in this center. Giving corporation leaders the tools needed to manage quickly and efficently their members and corporation, and for mercs to seek out and join corporations, as well as a place for EVE & DUST players to unite and perhaps feud...
Zahle Undt Tritan-Industries Legacy Rising 19	Posted - 2012.11.27 22:25:00 - [28] - Quote The dark cloud wrote: Good corps wont need something that silly. Battleresults allways speak for itself. Only if all you care about is KDR and win/loss when picking a corp. There has to be other players like me who make that their last consideration. Things like location, corporate structure, philosophy, and make up of a corp are way more important to me than how much a corp wins.
Super Cargo Osmon Surveillance Caldari State 428	Posted - 2012.11.27 22:26:00 - [29] - Quote Good idea. Kudos and all that sh!t
Zion Shad ZionTCD Legacy Rising 1620	Posted - 2012.11.27 23:25:00 - [30] - Quote Gunthar Bundar wrote: Have you seen a mom and pop restaurant down the corner have their own Super Bowl advertisement? Step back a moment and think about this. If there are only so many advertisement spaces on the billboards, who determines which ads get placement? Should it rotate through all available ads? In that case, it doesn't matter how much money a smaller corp can place, the larger corps, with more isk can place 100x the amount of ads they can if it's a low isk investment. If it's player controlled, then the spots will sell to the highest bidder, again making it so smaller corps can't get ads in. With Billboard Adds it can be done locational. So for example you would have some add's in Amarr Space that you would'nt see in Mimnatar. You could even just rent one billboard in the one system your office is located so to let recruits know they are in the right place to apply.



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