An advantage about going to PC is that the players will be able to advertise for the game...

And the persons sayings this are the players...

No offense, but that is pretty goddamn sad. "Hey, now we can help CCP actually make the game popular! We won't have to purchase 40 dollar Roxio's and jump the cables through a switch box to get around copy protection! We can finally get the game the advertising it deserves!"

That sort of thing should never be in the heads of players. That is some parentification crap right there, us telling the court that "no, I can't live with daddy because mommy needs me to help her."

DUST failed hard on the advertising scene because there was absolutely no marketing. Ask some people who got into DUST having not already played or heard about EVE and the answer is usually "I was looking through the free games and it was near the top of the list." That's it. If the game had been called SOOT 514 less people would have seen it. I have never seen any kind of marketing for DUST by CCP online other than when CCP goes "we have a new DUST 514 ad!" that they show at a convention but never anywhere else. In my opinion, CCP was expecting the game to advertise itself through game press like EVE does. EVE doesn't need to advertise: every article talking about some massive battle or even the economics of the game in Forbes is free advertisement.

"Console Players take control of important planet, affecting popular PC game" is what CCP was expecting to see. That, obviously, never happened.