So, the in chrome and early uprising, the reason for proto gear in the past being so expensive is because it have you such an advantage over other players (If the TTK of your Adv suit is 1.7 seconds now, your proto is probably 2.0 seconds, back then it would be about 4-6 seconds).
Proto gear was also an ISK sink for Vets so that when they lost constantly, their ISK count dropped into the neutral zone (The personal wallet zone that low end vets and high end casual players sit)
Then Planetary Conquest happened
The massive "ISK Sink" turned into an "ISK farm" for the vets and the vet corps that pushed the high roller zone(The personal wallet zone between low end vets and high end vets) skyrocketed, meaning thatthe average wallets between casual players were about 5-15 million ISK after 6 months of PC
While the average wallet of Veterans was about 75-400 Million ISK
The unforunate truth of this is that almost no amount of proto stomping would "Sink" these wallets
And this continues even today
I ring for new corps daily who wish to enter PC and watch them yell in happiness when they win and gawke at the 2.5 mil ISK+ payout for hours
Or dabble in defeat and try to spread isK amongst each other as 7-13 players go broke after 1 PC loss
While as a PC vet with Hundreds of millions of ISK I've acquired through several hundred PC matches, a loss means nothing to my wallet
So basically, what we want to do is increase money gains by newer players so that they can afford better gear
A simple way to do this is to petition for increased payouts in public matches
Case in point:
Ambush game mode
- Average game time: 5-8 Minutes
- Average clones killed: 49-78
- Average payout: 159,000-235,000 ISK
Skirmish/Domination game modes
- Average game time:15-35 Minutes
- Average clones killed: 100-135
- Average payout: 185,000-325,000 ISK
Start with this basis and move up from it
As you can see, the time and the clone counts killed don't add up to the ISK gained which adds a detriment to the Skirmish and Domination game modes
If you can start by increasing skirmish/domination game modes payouts (I suggest 1.5x increase minimum to payouts)
It'll go a long way to helping the non vets at least BEGIN to build up wallets for better gear