DUST Search - CCP Communications 101: Step Up Your Game

Ric Barlom wrote:

So ever since CCP hit us with the news that they've been developing a whole different game with the same team that's supposed to be "laser focused" on Dust514 on PS3, the forums have been ablaze, man, and even though I haven't been an active player for quite some time now, it was disappointing to hear that to say the least. Now don't get me wrong, when I heard my buddy telling me that Dust is coming to PC I was excited; Great, I sold my PS3 earlier last year and I can finally play with my good friends again. Now obviously we all know that it wasn't truly the case, and that's all fine and dandy. But what really disappointed me was the way CCP handled the whole situation.

Let me be clear here because I'd expect this type of ambiguous marketing BS from company like EA or Microsoft but I held CCP up to higher standards (even after the whole Beta/Not Beta debacle where you couldn't get a clear cut answer from anyone). Let me give you an example from an interview conducted by PCWorld where Jean-Charles Gaudechon is asked about the future of Dust514 and here's what he's got to says:

"Dust is going strong. Dust is going really well. Dust is a product we're really proud of, and that's not about to change. Again, in six months or a year it's difficult to say..."

Now, Jean-Charles, I don't know how it works in France, or Iceland for that matter, but where I come from a product or a service where there is no guarantee on it's viability inside a 6 month period, is not a strong product that anyone, other than used car salesmen perhaps, would be proud to promote and sell. Not only are they still trying to nickel and dime their customer with a dying game but they're using that money to build basically a new game which is the game that Dust514 was supposed to be in the first place. In the same interview, Mr. Gaudechon goes on to explain what makes Legion different from Dust and he identifies what calls "the three pillars":

1. Deep, balanced, competitive shooter
2. Sandbox experience, including PVE
3. Player driven economy

Now Gaudechon is proud to point out that 2 of out of 3 of these pillars are "all new". Now I disagree with him, because I think all of them are "all new" because with Dust514 we certainly never had a balanced shooter, we never had sandbox and PVE, and we never really drove any economy whatsoever. Now where I disagree with Jean is that we were PROMISED all of them! After all of this, the dude's got the NERVE to boast about how transparent and open they are about the way they do business and I don't know about you guys but I think we could do with less of this type of sleazy BS. Now don't let me even get started the way the CCP dudes were playing down the "polarised" opinions of the community in their official streams. Instead of sitting there with water bottles in your hand and a smug smile on your face you better hit the forums, double check what polarised views mean and address the issue again. Candidly.

Just go out there and say it, CCP. The idea was good, the community was great, the vision is excellent. I'm not gonna sugar coat it for you guys because the execution, PR, promotion and communication with the fans were all disasters. You guys gotta admit it, tell people it failed and you wanna restart the project on PC and you wanna do your best to accommodate all the loyal fans that have stayed with your game so far despite all the problems and screw ups. At the end of the day, I'm not pissed that you're pulling the plug on the game and moving it to the PC, your bread and butter. No big deal. I'm disappointed because of the way you decided to go about it, insulting the fans' intelligence with this load of hot crap.


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trollsroyce Ametat Security Amarr Empire 695	Posted - 2014.05.03 21:33:00 - [1] - Quote Ric Barlom wrote: So ever since CCP hit us with the news that they've been developing a whole different game with the same team that's supposed to be "laser focused" on Dust514 on PS3, the forums have been ablaze, man, and even though I haven't been an active player for quite some time now, it was disappointing to hear that to say the least. Now don't get me wrong, when I heard my buddy telling me that Dust is coming to PC I was excited; Great, I sold my PS3 earlier last year and I can finally play with my good friends again. Now obviously we all know that it wasn't truly the case, and that's all fine and dandy. But what really disappointed me was the way CCP handled the whole situation. Let me be clear here because I'd expect this type of ambiguous marketing BS from company like EA or Microsoft but I held CCP up to higher standards (even after the whole Beta/Not Beta debacle where you couldn't get a clear cut answer from anyone). Let me give you an example from an interview conducted by PCWorld where Jean-Charles Gaudechon is asked about the future of Dust514 and here's what he's got to says: "Dust is going strong. Dust is going really well. Dust is a product we're really proud of, and that's not about to change. Again, in six months or a year it's difficult to say..." Now, Jean-Charles, I don't know how it works in France, or Iceland for that matter, but where I come from a product or a service where there is no guarantee on it's viability inside a 6 month period, is not a strong product that anyone, other than used car salesmen perhaps, would be proud to promote and sell. Not only are they still trying to nickel and dime their customer with a dying game but they're using that money to build basically a new game which is the game that Dust514 was supposed to be in the first place. In the same interview, Mr. Gaudechon goes on to explain what makes Legion different from Dust and he identifies what calls "the three pillars": 1. Deep, balanced, competitive shooter 2. Sandbox experience, including PVE 3. Player driven economy Now Gaudechon is proud to point out that 2 of out of 3 of these pillars are "all new". Now I disagree with him, because I think all of them are "all new" because with Dust514 we certainly never had a balanced shooter, we never had sandbox and PVE, and we never really drove any economy whatsoever. Now where I disagree with Jean is that we were PROMISED all of them! After all of this, the dude's got the NERVE to boast about how transparent and open they are about the way they do business and I don't know about you guys but I think we could do with less of this type of sleazy BS. Now don't let me even get started the way the CCP dudes were playing down the "polarised" opinions of the community in their official streams. Instead of sitting there with water bottles in your hand and a smug smile on your face you better hit the forums, double check what polarised views mean and address the issue again. Candidly. Just go out there and say it, CCP. The idea was good, the community was great, the vision is excellent. I'm not gonna sugar coat it for you guys because the execution, PR, promotion and communication with the fans were all disasters. You guys gotta admit it, tell people it failed and you wanna restart the project on PC and you wanna do your best to accommodate all the loyal fans that have stayed with your game so far despite all the problems and screw ups. At the end of the day, I'm not pissed that you're pulling the plug on the game and moving it to the PC, your bread and butter. No big deal. I'm disappointed because of the way you decided to go about it, insulting the fans' intelligence with this load of hot crap. Damn, man, I still love your posting. For some reason I picture you with the voice of that stoner from The Young Ones.