DUST Search - $250,000 annual tournament prize giveaway marketing idea

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$250,000 annual tournament prize giveaway marketing idea

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Author	Thread Statistics \| Show CCP posts - 0 post(s)
Vell0cet Royal Uhlans Amarr Empire 461	Posted - 2013.10.28 20:24:00 - [1] - Quote Once DUST is in a place where CCP is happy with the core gameplay (maybe by fanfest or so), I think they should announce a huge payout for the winning 16 player team in an annual tournament (with EVE OB's). This would get a ton of press and draw in tons of players looking to build up characters to compete. In order to be successful, players will need great skills and gear. They'll need EVE support, which will build up a ton of interest from both games. Think about how much interest such a marketing concept would generate.
Rynoceros Rise Of Old Dudes 1106	Posted - 2013.10.28 20:26:00 - [2] - Quote Drop a couple of zeroes and make it tangible. Steve Guttenberg Lives!
Slag Emberforge Immortal Retribution 99	Posted - 2013.10.28 20:29:00 - [3] - Quote Only if they add limited time BPOs to the marketplace to fund this event. Also drop a zero or three bub.
Himiko Kuronaga MoIden Heath PoIice Department EoN. 2055	Posted - 2013.10.28 20:31:00 - [4] - Quote lol they aren't even making that much per month from dust are you joking?
Viktor Hadah Jr Negative-Impact Cult of War 744	Posted - 2013.10.28 20:37:00 - [5] - Quote But the EVE sugar daddy is making around a gross of 7.5mil a month from subs. For the Empire!
Buddha Brown Factory Fresh 417	Posted - 2013.10.28 20:39:00 - [6] - Quote Love that idea
Goric Rumis Dead Six Initiative Lokun Listamenn 240	Posted - 2013.10.28 20:39:00 - [7] - Quote Rynoceros wrote: Drop a couple of zeroes and make it tangible. I agree, even $2,500 would bring in many players, and $25,000 would bring in almost as many as $250,000. Diminishing returns, dontcha know. Otherwise, not a bad idea. Just make sure the game is ready for the press.
Vell0cet Royal Uhlans Amarr Empire 462	Posted - 2013.10.28 20:44:00 - [8] - Quote The point is that it would generate a lot of buzz in the gaming press. If it were announced say 6-9 months in advance, it would motivate a ton of people to start playing DUST for a chance at a huge amount of cash. $2,500 split 16 ways + the payout to your EVE support won't get much attention at all. Also remember that a quarter million dollars isn't much in terms of a global marketing budget for a game. I think it would be money well-spent.
Vell0cet Royal Uhlans Amarr Empire 463	Posted - 2013.10.28 22:44:00 - [9] - Quote Another point is a pool that size is enough money to cause a lot of backstabbing, awoxing, scheming, etc., especially if having EVE orbital support will be an important component to winning. I could imagine people getting paid off lots of money to do crazy things, like drop a Titan or mothership onto the grid above some of the later rounds of the tournament.
Fizzer94 L.O.T.I.S. Public Disorder. 648	Posted - 2013.10.28 22:53:00 - [10] - Quote Goric Rumis wrote: Rynoceros wrote: Drop a couple of zeroes and make it tangible. I agree, even $2,500 would bring in many players, and $25,000 would bring in almost as many as $250,000. Diminishing returns, dontcha know. Otherwise, not a bad idea. Just make sure the game is ready for the press. A $12,000(2k per member) squad cup annual prize would draw in a lot of people. [+ªa¦Ç+¦++-ö-Å94] Burner of faces.

Kira Lannister Ancient Exiles 1649	Posted - 2013.10.28 23:23:00 - [11] - Quote I would definitely start playing more serious if that was the case of 250 k tourney. LIKE ALOT MORE SRS. Kira Lannister//Holy Amarr Templar//Imperial Queens Guard
xHxHx AOD Murder Taxi Inc. 1	Posted - 2013.10.28 23:37:00 - [12] - Quote will not happen even in eve the alliance turny does not have any cash payout, beside the only cash tourny that did happen as far as i know the winners never got there cash winnings bc the company that ccp team up with shutdown so imo this will never happen
Tech De Ra Electronic Sports League 61	Posted - 2013.10.28 23:42:00 - [13] - Quote I approve of this idea, but a quarter of a million in prize money is pushing even the largest of current esports tournaments :P Tech De Ra // Electronic Sports League Games Co-ordinator
Vell0cet Royal Uhlans Amarr Empire 463	Posted - 2013.10.29 00:12:00 - [14] - Quote Tech De Ra wrote: I approve of this idea, but a quarter of a million in prize money is pushing even the largest of current esports tournaments :P That's the idea. Make waves in the press. It should help both EVE and DUST numbers at a time when CCP will be competing with next gen titles. As a comparison, $250,000 will buy you one 30-second ad in the series finale of Breaking Bad which is only shown in the US I believe. I think a huge prize would be a big motivator for players grinding through the early stages where they're getting stomped. Also, if there were a huge influx of new blood all at once, the matchmaker would have an easier time of making lower SP matches for them, encouraging them to push forward.
Rynoceros Rise Of Old Dudes 1110	Posted - 2013.10.29 01:29:00 - [15] - Quote How much do you spend in 6, 9,12 months of global advertising to announce a $250,000 giveaway? How many Monster-« Energy Drink and Virginia Slims ads would we have to put up with slapped all over the side of those shiny, new outposts? This is not an attempt to troll you. In fact, I like where your head is at. But, there is no way this could happen any time in the foreseeable future. Small scale advertising is a definite must. Another PSN push, a few well-placed TV ads, maybe a GameStop campaign would work wonders for player population. But, even this is more aspirational than CCP would ever admit or have the confidence to enact. Steve Guttenberg Lives!
Vell0cet Planetary Response Organization Test Friends Please Ignore 475	Posted - 2013.11.01 19:31:00 - [16] - Quote Rynoceros wrote: How much do you spend in 6, 9,12 months of global advertising to announce a $250,000 giveaway? A minimal amount. Let the size of the payout be large enough that it becomes newsworthy in-and-of-itself. Free press, plus friends recruiting each other to make teams/corps would spread the news far and wide. Quick/Dirty Test Range Idea


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