DUST Search - CCP marketing team = on drugs

843 Epidemic wrote:

CCP you are fools. Or at least your marketing division.

The aforementioned product (Booster) I imagine is costing you next to... $0 to employ? Right? So essentially you're making 100% profit. If you're making that much profit you LOWER the price, because you want more sales. The HIGHER the price the LESS sales you make hence the LESS profit you generate.

At this point in time that booster costs roughly $30. From this booster, in the time-frame of a month you gain 1,344,000 Skill points. So one would be paying $30 for that many skill points. That can't even buy you level 5 on, say, maxing your CPU upgrade for 0. In a FTP game If I give you -ú30 I STILL can't get that measly 25% CPU reduction (which isn't measly but, you get the point). It may seem like a weird example and I'm SURE you don't think about it like that, but people who buy these things tend to do the maths, and you aren't at all.

Let's suppose, and I'm English so I'll be talking in terms of Sterling (-ú), an Omega booster costs me roughly -ú10. Great, I will definitely buy one EVEN THOUGH I've never bought any AURUM based product on Dust, that sounds like a bargain. charge me close to -ú30? No. Now, I know what you're thinking that means you're making less profit per month if I'm buying one a month, however that's supposing I even BUY one a month. At $30 a month (Which is significantly higher than most subscription based games) you really think people are going to buy this more than once? Sure maybe some rich ******* or the lonely neckbeards but not your average player, no way.

On a product that costs you next to nothing (I imagine, correct if I'm wrong) where there is no delivery and no stakeholders to pay when you are making probably close to 100% profit you DO NOT raise the price higher than your average player. On an item where all you make is profit you want to make it cheap so that everyone can buy it, and buy it often.

People are even likely to buy in bulk at a cheaper price, offer some economies of scale or something! You just can't slap a random price tag without actually working out how ridiculous your pricing strategy is.

I appreciate it's a free game, but charging $30 for something that only lasts a month and really isn't even that great is just shocking. One can buy a game that lasts for months for less money. And if I'm right, one can actually subscribe to EVE online for less!!!

Morale of the story CCP: If you aim to satisfy your customers, your wallet will be satisfied. IF you aim to satisfy your wallet then your customers will not be satisfied, and neither will your wallet.

NB: My figures may be a little off, I'm going of the number I'm told are apparent.


Author	Thread Statistics \| Show CCP posts - 1 post(s)
Tallen Ellecon KILL-EM-QUICK RISE of LEGION 756	Posted - 2013.10.01 00:42:00 - [1] - Quote 843 Epidemic wrote: CCP you are fools. Or at least your marketing division. The aforementioned product (Booster) I imagine is costing you next to... $0 to employ? Right? So essentially you're making 100% profit. If you're making that much profit you LOWER the price, because you want more sales. The HIGHER the price the LESS sales you make hence the LESS profit you generate. At this point in time that booster costs roughly $30. From this booster, in the time-frame of a month you gain 1,344,000 Skill points. So one would be paying $30 for that many skill points. That can't even buy you level 5 on, say, maxing your CPU upgrade for 0. In a FTP game If I give you -ú30 I STILL can't get that measly 25% CPU reduction (which isn't measly but, you get the point). It may seem like a weird example and I'm SURE you don't think about it like that, but people who buy these things tend to do the maths, and you aren't at all. Let's suppose, and I'm English so I'll be talking in terms of Sterling (-ú), an Omega booster costs me roughly -ú10. Great, I will definitely buy one EVEN THOUGH I've never bought any AURUM based product on Dust, that sounds like a bargain. charge me close to -ú30? No. Now, I know what you're thinking that means you're making less profit per month if I'm buying one a month, however that's supposing I even BUY one a month. At $30 a month (Which is significantly higher than most subscription based games) you really think people are going to buy this more than once? Sure maybe some rich ******* or the lonely neckbeards but not your average player, no way. On a product that costs you next to nothing (I imagine, correct if I'm wrong) where there is no delivery and no stakeholders to pay when you are making probably close to 100% profit you DO NOT raise the price higher than your average player. On an item where all you make is profit you want to make it cheap so that everyone can buy it, and buy it often. People are even likely to buy in bulk at a cheaper price, offer some economies of scale or something! You just can't slap a random price tag without actually working out how ridiculous your pricing strategy is. I appreciate it's a free game, but charging $30 for something that only lasts a month and really isn't even that great is just shocking. One can buy a game that lasts for months for less money. And if I'm right, one can actually subscribe to EVE online for less!!! Morale of the story CCP: If you aim to satisfy your customers, your wallet will be satisfied. IF you aim to satisfy your wallet then your customers will not be satisfied, and neither will your wallet. NB: My figures may be a little off, I'm going of the number I'm told are apparent. The only fools are the ones who buy it and expect anything more then an extra 1 mil SP a month.