843 Epidemic
Isuuaya Tactical
Caldari State
198
   |
Posted - 2013.09.30 23:30:00 -
[1] - Quote
CCP you are fools. Or at least your marketing division.
The aforementioned product (Booster) I imagine is costing you next to... $0 to employ? Right? So essentially you're making 100% profit. If you're making that much profit you LOWER the price, because you want more sales. The HIGHER the price the LESS sales you make hence the LESS profit you generate.
At this point in time that booster costs roughly $30. From this booster, in the time-frame of a month you gain 1,344,000 Skill points. So one would be paying $30 for that many skill points. That can't even buy you level 5 on, say, maxing your CPU upgrade for 0. In a FTP game If I give you -ú30 I STILL can't get that measly 25% CPU reduction (which isn't measly but, you get the point). It may seem like a weird example and I'm SURE you don't think about it like that, but people who buy these things tend to do the maths, and you aren't at all.
Let's suppose, and I'm English so I'll be talking in terms of Sterling (-ú), an Omega booster costs me roughly -ú10. Great, I will definitely buy one EVEN THOUGH I've never bought any AURUM based product on Dust, that sounds like a bargain. charge me close to -ú30? No. Now, I know what you're thinking that means you're making less profit per month if I'm buying one a month, however that's supposing I even BUY one a month. At $30 a month (Which is significantly higher than most subscription based games) you really think people are going to buy this more than once? Sure maybe some rich ******* or the lonely neckbeards but not your average player, no way.
On a product that costs you next to nothing (I imagine, correct if I'm wrong) where there is no delivery and no stakeholders to pay when you are making probably close to 100% profit you DO NOT raise the price higher than your average player. On an item where all you make is profit you want to make it cheap so that everyone can buy it, and buy it often.
People are even likely to buy in bulk at a cheaper price, offer some economies of scale or something! You just can't slap a random price tag without actually working out how ridiculous your pricing strategy is.
I appreciate it's a free game, but charging $30 for something that only lasts a month and really isn't even that great is just shocking. One can buy a game that lasts for months for less money. And if I'm right, one can actually subscribe to EVE online for less!!!
Morale of the story CCP: If you aim to satisfy your customers, your wallet will be satisfied. IF you aim to satisfy your wallet then your customers will not be satisfied, and neither will your wallet.
NB: My figures may be a little off, I'm going of the number I'm told are apparent. |
843 Epidemic
Isuuaya Tactical
Caldari State
202
|
Posted - 2013.10.01 13:20:00 -
[2] - Quote
Thor Odinson42 wrote:843 Epidemic wrote:CCP you are fools. Or at least your marketing division.
The aforementioned product (Booster) I imagine is costing you next to... $0 to employ? Right? So essentially you're making 100% profit. If you're making that much profit you LOWER the price, because you want more sales. The HIGHER the price the LESS sales you make hence the LESS profit you generate.
At this point in time that booster costs roughly $30. From this booster, in the time-frame of a month you gain 1,344,000 Skill points. So one would be paying $30 for that many skill points. That can't even buy you level 5 on, say, maxing your CPU upgrade for 0. In a FTP game If I give you -ú30 I STILL can't get that measly 25% CPU reduction (which isn't measly but, you get the point). It may seem like a weird example and I'm SURE you don't think about it like that, but people who buy these things tend to do the maths, and you aren't at all.
Let's suppose, and I'm English so I'll be talking in terms of Sterling (-ú), an Omega booster costs me roughly -ú10. Great, I will definitely buy one EVEN THOUGH I've never bought any AURUM based product on Dust, that sounds like a bargain. charge me close to -ú30? No. Now, I know what you're thinking that means you're making less profit per month if I'm buying one a month, however that's supposing I even BUY one a month. At $30 a month (Which is significantly higher than most subscription based games) you really think people are going to buy this more than once? Sure maybe some rich ******* or the lonely neckbeards but not your average player, no way.
On a product that costs you next to nothing (I imagine, correct if I'm wrong) where there is no delivery and no stakeholders to pay when you are making probably close to 100% profit you DO NOT raise the price higher than your average player. On an item where all you make is profit you want to make it cheap so that everyone can buy it, and buy it often.
People are even likely to buy in bulk at a cheaper price, offer some economies of scale or something! You just can't slap a random price tag without actually working out how ridiculous your pricing strategy is.
I appreciate it's a free game, but charging $30 for something that only lasts a month and really isn't even that great is just shocking. One can buy a game that lasts for months for less money. And if I'm right, one can actually subscribe to EVE online for less!!!
Morale of the story CCP: If you aim to satisfy your customers, your wallet will be satisfied. IF you aim to satisfy your wallet then your customers will not be satisfied, and neither will your wallet.
NB: My figures may be a little off, I'm going of the number I'm told are apparent. You are getting an extra 24,000 per day. It's around 720,000 that you GAIN. You get the other 24,000 just for activating the Passive SP on that character. If it were that much of a gain I'd start to come around on it. I'm also guessing that 90% of those that are supportive of the price haven't contributed much in the form of currency for this game. And won't be purchasing a booster regardless of price. I've spent hundreds on this game. This is me talking as a customer that expects a fair price for a product. I've been okay with the AUR gouging up to this point, but this price is too much.
Ah yes you are right about the figures, it was late when I wrote that I knew I would be off! But yes the point remains that the price is ridiculous, for paying customers like you or ones who don't like myself I really don't think anyone is interested in this. |