At present it's a non-persistent lobby shooter with no connection to EVE.
By itself there isn't much to recommend it other than the deep skill and fitting system, and as many have noted there are a myriad of defects and issues with the game.

But it's just getting started and most consider development to still be in beta despite being officially released.
My hope is that inside a couple years it will become much more than it is now.

I was personally drawn in by the promise of an integration between RTS and FPS. The RTS aspect would use squads or larger units with differing capabilities (CAS, Artillery, Infantry shock troops, AV, Scouts, etc.) to wage war at a high level and each of the units would determine their own success rather than a fixed attack value or random dice roll a in normal RTS games.

I'm sticking around and grinding mainly in the hope that I will some day see that.