Adding an LP store and loyalty point rewards for FW battles would provide some very important benefits. First of all, the extra incentive of LPs would attract everyone to those battles, especially the higher level players. If all game modes were included in FW then the only reason not to do it would be because it's hard to compete/you're dieing too much. Less skilled players would be able to go back to instant matches in that case and face lighter competition, while having something to look forward to. Those that can hang in FW will be able to buy shiny cool stuff that you can only get in the LP store.

This also fits with the lore. FW is in low sec so it should be higher level and more competitive. Instants are in high sec so they should be more casual/noobish.

So this would provide a natural matchmaking solution while adding to the rewards and depth of the game. Examples of LP store items could be:

-faction dropsuits! they would have different coloring, etc. and maybe even have slighty tweaked stats! such as a Minnie assault suit with slightly improved speed and a Gellente with built in armor rep

-faction vehicles. same

-faction mods and equipment. slightly improved performance and/or reduced fittings!

-faction weapons. same

It would only take some tweaking and painting to make all these items to stock an LP store. It would provide more challenge and motivation for veterans, especially if winners got more LPs, and create a space for newbros to grow in instant matches. This is my dream. What do you think?