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Robert Conway
Concordiat Mercenaries
205
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Posted - 2015.04.26 21:43:00 -
[1] - Quote
It had come to my attention from other posts that Dust 514 is in need of advertising and marketing. This is no surprise. I haven't seen a CCP made trailer in years. The problem with them was also the hype they created over unrealistic promises. And now that most of the Dev team has been let go, there are no extra bodies around to be dedicated movie / trailer creators. So what could be done? Well, just like the title suggests, have the players do it. There are many players here who already make fairly cool movies such as Aeon and Sgt Kirk. But how do we inspire players to get up and make these videos? Well CCP Rattati already does player events that help the Devs gather data for rebalancing, so why not hold a player event that helps the Devs market their game to bring in new players, which could potentially increase revenue, which means more resources to make the game better? They could have goals like "Send us your best video of your tank vs tank action." Or any scenario really, like best sniper montage, best Nova Knife montage, etc. and for every video you send in that meets their criteria, you get a prize, like 100,000 ISK or something. With this, you have REAL videos of CURRENT mechanics that hypes up new customers that AREN'T just filled with hopeful, unrealistic promises that hyped up the current player base that sticks around hoping that those dreams will become reality someday. With these video clips, CCP can doctor up a pretty insane marketing trailer that is as good as the "This is Eve" trailer from this years FanFest which used REAL voice overs and video from REAL players. I would appreciate feedback from the players, CPM, and if possible the Dev team with any ideas that could make this a successful reality.
As a side note, if there was a "Video Montage" event, it could be the prequel to a Dev run program that takes in videos for ISK payment, which wouldn't require an event every time the Devs want new clips. |
Darth-Carbonite GIO
Random Gunz
Rise Of Legion.
2177
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Posted - 2015.04.26 22:17:00 -
[2] - Quote
You'd have people lining up for something like this CCP, consider it.
Make my Scrambler Pink!
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Golden Day
Corrosive Synergy
Rise Of Legion.
1502
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Posted - 2015.04.26 22:29:00 -
[3] - Quote
Waitting for that cpm or dev respone i see 
FOR THE STATE!
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Robert Conway
Concordiat Mercenaries
214
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Posted - 2015.04.26 22:31:00 -
[4] - Quote
Golden Day wrote:Waitting for that cpm or dev respone i see
yep. 
Idea for player driven marketing and videos
Link
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Sgt Kirk
Fatal Absolution
Negative-Feedback
10406
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Posted - 2015.04.26 22:34:00 -
[5] - Quote
If we had corp battles back or Free battles that you could set up as well as have a spectator mode and free cameras id go to town with making videos.
I was just thinking about a Lucent Echelon mini show showing what's it like when we aren't fighting Caldari back at our base.
As long as 5/6 (83%) of infantry AV weapons are Anti Armor based you're never going to achieve vehicle balance CCP
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Robert Conway
Concordiat Mercenaries
214
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Posted - 2015.04.26 22:35:00 -
[6] - Quote
Sgt Kirk wrote:If we had corp battles back or Free battles that you could set up as well as have a spectator mode and free cameras id go to town with making videos.
I was just thinking about a Lucent Echelon mini show showing what's it like when we aren't fighting Caldari back at our base.
Plus you already have sooo many cool movies to submit. You'd be one of the key players in this idea.
Idea for player driven marketing and videos
Link
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Golden Day
Corrosive Synergy
Rise Of Legion.
1503
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Posted - 2015.04.26 22:44:00 -
[7] - Quote
What we will need is more explosions
then at the end of the video the dust player looks up into the sky and gets orbitaled then the screen goes black and shows
"DUST 514"
FOR THE STATE!
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Robert Conway
Concordiat Mercenaries
214
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Posted - 2015.04.26 22:48:00 -
[8] - Quote
Golden Day wrote:What we will need is more explosions
then at the end of the video the dust player looks up into the sky and gets orbitaled then the screen goes black and shows
"DUST 514"
YES! Gestures of grandeur are awesome in player made videos!
Idea for player driven marketing and videos
Link
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Soldner VonKuechle
SAM-MIK
General Tso's Alliance
2194
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Posted - 2015.04.26 22:56:00 -
[9] - Quote
I'm cheating.
Here I was thinking you drove tanks, but clearly thats just your ego that you ride around in. -DUST fiend to Dark Cloud
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Himiko Kuronaga
Fatal Absolution
Negative-Feedback
5765
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Posted - 2015.04.26 23:45:00 -
[10] - Quote
Stop offering to do CCP's work for them.
They abandoned you and your game by stripping it of its development resources.
You owe them nothing.
Usually banned for being too awesome.
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Robert Conway
Concordiat Mercenaries
224
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Posted - 2015.04.27 00:28:00 -
[11] - Quote
We do work for them anyway. We mine all their data for them as it is. They don't have the team to prosper like they should. Plus people already make a lot of videos as it is. It makes sense CCP can use this work in making the game more profitable just like they use the data we mine for them to make the game better. That is the main point I am trying to make.
Idea for player driven marketing and videos
Link
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Golden Day
Corrosive Synergy
Rise Of Legion.
1511
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Posted - 2015.04.27 00:40:00 -
[12] - Quote
robert
FOR THE STATE!
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Robert Conway
Concordiat Mercenaries
224
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Posted - 2015.04.27 00:47:00 -
[13] - Quote
Nice. We do need more videos like this.
Idea for player driven marketing and videos
Link
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Terry Webber
Molon Labe.
674
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Posted - 2015.04.27 04:33:00 -
[14] - Quote
Thanks for showing that video, Golden. Now if only we could make a video included tanks and players charging through the battlefield. |
Breakin Stuff
Goonfeet
Special Planetary Emergency Response Group
8230
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Posted - 2015.04.27 10:24:00 -
[15] - Quote
Things like volunteer advertising is likely a legal department liability issue. What happens if someone's video gets picked and used, and he starts asking "where's my paycheck?" With lawyers.
Youtube videos and word of mouth are good, but things might get sticky if CCP endorses or solicits player community members as a "substitute advertising department."
Take the above not as "why we shouldn't make vids to attract people to the game."
Take it more as "CCP probably needs yo keep some distance unless agreements are signed with a web author."
I like the idea. But rather like any business endeavor I have ever researched: "There's a lot more to consider than what's on the surface."
AV
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Breakin Stuff
Goonfeet
Special Planetary Emergency Response Group
8230
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Posted - 2015.04.27 10:25:00 -
[16] - Quote
Himiko Kuronaga wrote:Stop offering to do CCP's work for them.
They abandoned you and your game by stripping it of its development resources.
You owe them nothing.
Stop telling people how to enjoy participating in the game.
If they wanna make fun videos, let them make fun videos.
AV
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Fox Gaden
Immortal Guides
Learning Alliance
6425
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Posted - 2015.04.27 16:23:00 -
[17] - Quote
Darth-Carbonite GIO posted this link: https://www.youtube.com/watch?v=v08hUM_VknQ
It is a good "This is DUST".
Hand/Eye coordination cannot be taught. For everything else there is the Learning Coalition.
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Grimmiers
857
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Posted - 2015.04.27 18:57:00 -
[18] - Quote
a while back devs were talking about having tutorial videos made by players which never really came to light. |
Robert Conway
Concordiat Mercenaries
230
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Posted - 2015.04.28 06:50:00 -
[19] - Quote
Breakin Stuff wrote:Things like volunteer advertising is likely a legal department liability issue. What happens if someone's video gets picked and used, and he starts asking "where's my paycheck?" With lawyers.
Youtube videos and word of mouth are good, but things might get sticky if CCP endorses or solicits player community members as a "substitute advertising department."
Take the above not as "why we shouldn't make vids to attract people to the game."
Take it more as "CCP probably needs yo keep some distance unless agreements are signed with a web author."
I like the idea. But rather like any business endeavor I have ever researched: "There's a lot more to consider than what's on the surface."
I was thinking about this. I thought maybe CCP could do something like a EULA oriented contract. Everyone who is playing this game to this date has had to accept the EULA to play Dust 514, and if they break it, they are banned and they can't be sued because '"you agreed to it, now pay the price." So if they had something like that, saying "By clicking 'ok' (or however they decide to make you accept the agreement) you agree that we have every right to use and edit this video to our liking and that we agree to deposit 100,000 ISK (or whatever prize they decide to give out for this if they made it into an event, and if they even decided to do a prize for video submissions) into you main characters account within "X" amount of time." This could alleviate some of that legal stress. Do you or anyone else have any ideas regarding this?
Idea for player driven marketing and videos
Link
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Robert Conway
Concordiat Mercenaries
230
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Posted - 2015.04.28 06:51:00 -
[20] - Quote
Robert Conway wrote:Breakin Stuff wrote:Things like volunteer advertising is likely a legal department liability issue. What happens if someone's video gets picked and used, and he starts asking "where's my paycheck?" With lawyers.
Youtube videos and word of mouth are good, but things might get sticky if CCP endorses or solicits player community members as a "substitute advertising department."
Take the above not as "why we shouldn't make vids to attract people to the game."
Take it more as "CCP probably needs yo keep some distance unless agreements are signed with a web author."
I like the idea. But rather like any business endeavor I have ever researched: "There's a lot more to consider than what's on the surface." I was thinking about this. I thought maybe CCP could do something like a EULA oriented contract. Everyone who is playing this game to this date has had to accept the EULA to play Dust 514, and if they break it, they are banned and they can't be sued because '"you agreed to it, now pay the price." So if they had something like that, saying "By clicking 'ok' (or however they decide to make you accept the agreement) you agree that we have every right to use and edit this video to our liking and that we agree to deposit 100,000 ISK (or whatever prize they decide to give out for this if they made it into an event, and if they even decided to do a prize for video submissions) into you main characters account within "X" amount of time." This could alleviate some of that legal stress. Do you or anyone else have any ideas regarding this?
Will also edit my OP with this idea.
Idea for player driven marketing and videos
Link
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